TikTok to Offer Ad Products That Give Creators a Share of the Revenue

Image: Solen Feyissa via Unsplash

TikTok has announced the launching of a program allowing advertisers to place their brand next to the top content in the For You Feed also, while also allowing select creators to receive a percentage of the revenue, the company at its NewFronts presentation in New York on Wednesday

Dubbed “TikTok Pulse,” the new offering will be available to creators with at least 100,000 followers on TikTok though the details of how revenue will be shared is unclear.

“We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok,” the brand said in a statement

 
 

Marketers will have the option to purchase ads next to videos across 12 categories including gaming, cooking beauty, and fashion.

“TikTok Pulse brings your brand together with the hottest trends and the most relevant, highly engaged communities,” Sandie Hawkins, TikTok’s U.S. advertising chief, said.

According to the company, the TikTok Pulse program will also be focused on brand safety by making sure the creator content is “suitable” for advertisements.

 
 

“Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform,” TikTok said.

“Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.


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