Image by Kon Karampelas from Pixabay
Social Media behemoth TikTok has continued its rise following a 2018 merger that took the platform mainstream. The platform is especially popular among the younger generation with a majority of teens using TikTok in the US. According to data presented by Stock Apps, over 30% of TikTok users are in their teens, largest share amongst any group. 7 in 10 American teens use Tiktok at least once a month.
According to Stock Apps, in the fall of 2020, a survey of almost ten thousand teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.
The social media company allows users to record a 15-second clip that can be edited through filters.
TikTok’s popularity among the younger generation is no secret. In the middle of 2020, 32.5% of Tiktok’s Android users were in the 10-19 age group, the largest share of any group, followed by 20-29-year-olds who comprise 29.5% of TikTok’s Android users. Over 60% of Tiktok’s Android users are under the age of 30.
The important share of the market has not been lost among celebrities seeking to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join TikTok relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber, and Will Smith have joined the party.
In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL TikTok account giving teams, players, and the league as a whole new marketing avenue.
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