Douyin’s Chinese New Year Campaign Film Featuring Andy Lau

Rather than focusing on the amount of money given, the campaign emphasizes the simple and heartfelt message of good wishes written by Lau himself.

Client

Douyin

Agency

FRED & FARID Shanghai

In celebration of Chinese New Year, Douyin released a campaign developed by FRED & FARID Shanghai featuring actor & singer Andy Lau.

The campaign, which features a two-minute film, references the traditional Hongbao custom of giving red envelopes filled with money as a gesture of good wishes during the Chinese New Year,

Instead of focusing on the amount of money or the mechanism of receiving the Hongbao, the campaign emphasizes the simple and heartfelt message of good wishes conveyed through a traditional Chinese letter written by Lau himself.


 

Check it out here:

This article has been updated regarding requests by the company to change the name client name from TikTok to Douyin.


 
The Staff

The Staff

Gettin' it done.

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