Southeast Asia fashion platform Pomelo has announced its latest collection, created in collaboration with social media giant, TikTok. The collection, Pomelo x TikTok, which was released yesterday, is the first between the two brands.
The launch is backed by a campaign, ‘Be Bold Be YOU,’ which promotes the idea of authenticity and expressing oneself. Coincidentally that’s the campaign centered on that idea that we’ve written about in the past two days. Yesterday we highlighted Red Wing Heritage’s new campaign (if we’re being honest, that one’s more fun).
The collection comes emblazoned with TikTok’s logo, printed mesh tops, and pieces splashed with the brand’s signature colors of red, light aqua, and white.
Pomelo also introduced the #BeBoldBeYou TikTok challenge from February 24th to March 5th, during which time TikTok users can take part by styling their favorite looks.
The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to USD$300.
The Pomelo x TikTok Collection is exclusively available here, on the Pomelo App and in stores in Singapore, Thailand and Malaysia. Prices start at S$24.
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