TikTok and BBDO Singapore to Run ‘Creative Workshops’

    By The Staff - Nov 20, 2020
    TikTok and BBDO Singapore to Run ‘Creative Workshops’

    BBDO Singapore and TikTok are set to co-host ‘Creative Workshops’, a 2-day virtual workshop giving attendees the opportunity to learn from the TikTok and Creative Industry experts during the TikTok Trendsetter Awards 2020.

    The workshops are divided across two days of 1.5-hour sessions and are for anyone wishing to leverage TikTok to solve their marketing objectives.

    “People around the world have found a home for their creativity on TikTok,” said Ng Chew Wee, TikTok Head of Business Marketing.

    “Now, we want to equip marketers with the same knowledge and skills to help them truly leverage the platform to solve real-world marketing challenges. These hands-on workshops are designed for both TikTok novices and experts, to empower marketers to drive effective and efficient campaigns on the platform for their brands.”

    Workshop 1 (Beginner), 24th November 2020, 2 pm (SGT): TikTok Marketing Creative 101

    Workshop 2 (Advanced), 26th November 2020, 2 pm (SGT): Create Trendsetting Moments on TikTok

    The workshops, led by Guan Hin, Chief Creative Officer of BBDO Asia along with Naomi Lam, Associate Planning Director BBDO Singapore, and Alan Leong, TikTok SEA Creative Lab will cover everything from the basics of TikTok, learning tips and tricks to help users make impactful TikToks to achieve their business goals, to learning how to launch trends and drive high engagement.

    “Most brands think TikTok is just a platform for Gen Z to dance and sing,” said Guan Hin.

    “These workshops are designed to demystify this myth and demonstrate how TikTok’s creativity can help to solve their business challenges. By learning from other brands, with best-in-class TikTok trends and techniques, we can teach brands how to bring to life their marketing objectives on TikTok.”

    Click here to sign up for the workshop.

    The TikTok Creative Workshops in partnership with BBDO Singapore will be taking place during TikTok’s Creative competition, TikTok Trendsetter Awards 2020. The competition invites marketing and creative professionals and agencies across Southeast Asia to participate. The winners will receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing executives.

    To enter the competition, view tutorials, best practices, and creative playbooks, click here.

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