Tiger Takes Viewers on a Tour of the Past with a Message of Resiliency

Tiger launched a new film titled ‘Yet Here I Am,’ taking viewers on a historical tour of the Southeast Asian beer brand’s history.

The 1-minute spot tells the story of the 88-year old company from inception through present day. It’s a whirlwind tour through the streets of Singapore that showcases what the brand has had to overcome, from tropical heat to the fact that neither hops nor barley would grow in the region. It’s no coincidence that during these trying times Tiger is pushing a message of resiliency

“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew a beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, Global Brand Director for Tiger.

“In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay-home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.”

Tiger pledged more than €1.8 million in Southeast Asia from its #SupportOurStreets initiative to help F&B outlets during these trying times.

Bold new look for Tiger on its packaging

Tiger is also introducing a new look on its packaging that will be rolled out worldwide in the coming year, starting in Vietnam this year. Tiger® is available in more than 50 markets globally today.

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