Tiger Brings A Street Food Festival to Your Doorstep

    By Katerin Pantaleon - Nov 3, 2020
    Tiger Brings A Street Food Festival to Your Doorstep

    Street food festivals have been shuttered around the world, leaving us all with little more than the memories in our minds—delicious, delicious memories. However, while holding an event like this is no longer possible, it doesn’t mean that street food fans need to miss out entirely.

    This year, Tiger is taking the Malaysian street food festival experience to the next level: from the streets, and onto your screens.

    Introducing: The Tiger Street Food Virtual Festival.

    Launching at 11 am on Friday the 6th of November, and open from 11 am to 9 pm every Friday, Saturday, and Sunday until the end of the month, the Tiger Street Food Virtual Festival is one part home delivery service, one part street food experience in a completely digital world.

    Fully-Immersive Experience

    Forget basic live-streamed ‘virtual festivals’ – the Tiger Street Food Virtual Festival is a fully-immersive and engaging online experience and the first of its kind anywhere in the world.

    Users will be able to walk the 3D streets as their own customized avatar, interacting with others, playing games, and visiting vendors, before ordering street food directly to their door through DeliverEat, the official delivery partner of the Tiger Street Food Virtual Festival.

    Games, Activities, and More

    Users start off by customizing a 3D avatar to represent themselves in the virtual world, before hitting the streets and Uncovering the Extraordinary.

    The action starts in Street Food Central, where users can interact with other festival-goers, play games to win rewards, get recommendations on must-try dishes, and find exclusive happy hour promotions from Drinkies – Heineken Malaysia Berhad’s at-home beer delivery service.

    There are two games to play, both hosted by familiar faces – YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin.

    They’ll need your help to complete different challenges, and will reward you with promo codes and even free cartons of Tiger Crystal.

    Lizz Chloe’s game, The Tiger Beer Hunt, sets you racing around Street Food Central collecting hidden bottles of Tiger Beer before the timer runs out. The first 100 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival.

    The Tiger Crystal Mountain Climber Challenge, hosted by Harvinth Skin, will test your reflexes with an adrenaline-pumping mountain climb. Dodge obstacles, snowballs, and Yetis while you collect bottles of ice-cold Tiger Crystal on your race to the top. The first 88 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival, and the three players with the highest scores at the end of November will each win a 24-can carton of Tiger Crystal.

    If running around and climbing mountains has worked up an appetite, be sure to visit KL Foodie’s character in Street Food Central. Each week, KL Foodie will show you a selection of 10 must-try dishes available at the Tiger Street Food Festival. Some are crowd favorites and some are hidden gems, while others are limited-editions created exclusively for the festival.

    Street Food Central also plays host to the Drinkies Bar where Tiger Beer to be ordered up and delivered straight to your home. Stopping by between 3 pm and 5 pm will unlock an additional ‘Happy Hour’ promotion, earning you an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.

    Live Performance from Namewee

    The Tiger Street Food Virtual Festival will kick off in style at 7 pm on Friday 6th November, with an exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee, who will be beaming in all the way from Taiwan and only available for viewing within the Tiger Street Food Virtual Festival.

    Explore the Virtual Streets

    Branching off Street Food Central are Kuala Lumpur Street, Selangor Street, and Penang Street and each is filled with an ever-changing array of vendors based in these localities, serving up menus created solely for the Tiger Street Food Virtual Festival.

    Anyone can walk the streets and explore the best street food Malaysia has to offer, browse through their menus, and discover their limited-edition dishes. For those living in selected areas in Kuala Lumpur, Selangor, and Penang, it gets even better – as long as you are within a 15km radius of the vendor, you’ll be able to order what you see directly to your doorstep.

    88 different vendors will offer a selection of famous dishes alongside brand-new, limited-edition creations infused with Tiger Beer or Tiger Crystal. There will even be crossover collaborations with other vendors such as the ‘Hainanburg’, a collaboration from Yut Kee x myBurgerLab.

    In addition to purchasing from the Drinkies Bar, you can also order Tiger Beer or Tiger Crystal directly from vendors, either as an add-on to your order or as part of a combo meal, which comes with a free set of Tiger Street Food chopsticks.

    Uncover the Extraordinary

    The Tiger Street Food Virtual Festival is free to attend. You don’t need to download anything to join the fun, the entire festival experience runs within the browser on your smartphone or laptop. While you can access the festival, explore, and play the games from any location, purchases of street food and Tiger Beer will only be available to those within the delivery range in Klang Valley and Penang. The virtual festival is strictly for non-Muslims aged 21 and above only.

    The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival. Meanwhile, the first 1,000 people to successfully refer five friends using their unique referral code, will be rewarded with a free six-pack of Tiger Crystal.

    The Tiger Street Food Virtual Festival opens its doors at 11 am on Friday 6th November 2020, and will be open from 11 am-9 pm every Friday, Saturday, and Sunday in November.

    To find out more about the Tiger Street Food Virtual Festival and register, visit www.tigerstreetfood.my. For more information about Tiger Beer and Tiger Crystal, visit the official Facebook page or follow on Instagram.


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