Tiger Beer Named Official Partner for Spikes Asia

Spikes Asia has announced Tiger Beer as the official partner for the annual 2019 festival which brings Asia Pacific’s creative community together for three days of learning, inspiration, and networking. Spikes Asia is proud to partner with Tiger Beer, Asia’s number one international premium beer, in supporting raw and emerging talents to uncage their tiger to create unexpected possibilities by providing them a global platform to shine.

Central to the partnership, is the Young Spikes x Tiger Beer #RareStripes Competition, an exciting challenge to produce creative ideas that will spread awareness and support Tiger Beer’s Global CSR program ”Saving Wild Tigers”. The competition is open to submissions from APAC countries and the finals will take place during the festival in Singapore from 25 to 27 September 2019. Finalists will have the chance to make their mark and gain recognition within the Asia Pacific creative industry and beyond, in line with the festival’s theme “Asia Rising”.

The winning team will have an opportunity to collaborate with Tiger Beer and have their eventual concept brought to life and sold commercially as a part of the Tiger Beer #RareStripes collection in support of Tiger’s Saving Wild Tigers initiatives.


“We are thrilled to collaborate with Tiger Beer, a truly authentic Singaporean brand which is synonymous with Singapore to support local talent,” Joe Pullos, festival director for Spikes Asia. “In line with the 2019 Festival theme of Asia Rising, we want to elevate the region’s creativity onto the world stage and Tiger Beer is the perfect partner to support our agenda.”

“As an internationally renowned brand that was born and raised on the streets of Singapore, it’s in Tiger Beer’s DNA to champion raw talents,” said Venus Teoh, international brands director for Tiger Beer. “For them to be bold to uncage their passion for a chance to be showcased on the world stage. We are excited to enter this partnership with Spikes Asia who share this same passion and spirit to celebrate creativity and empower emerging talent.”

Tiger Beer believes great ideas are not born in the boardroom, but born on the streets, and is committed to championing raw talents who approach their craft in unconventional ways.

The #RareStripes Competition follows the inspiration of Tiger Beer’s global community for unconventional talent, called the Tiger Raw Roar, a platform where emerging talents can seek new opportunities through collaborations and unlock future unexpected possibilities.


Applicants must complete the application form on the Spikes Asia website, where five teams of two will receive a Young Spikes Competition pass worth SGD680 to attend and compete live at Spikes Asia Festival of Creativity 2019. Finalists based outside of Singapore will also receive sponsored air travel and accommodation during the festival. Application deadline is at midnight SGT Friday 6th September and the shortlisted teams will be announced on Tuesday 17th September.

The full eligibility and entry criteria for the #RareStripes Design Competition can be found on the official Spikes Asia website.

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