In celebration of the Year of the Tiger, Tiger Beer and Malaysian streetwear brand PMC (Pestle & Mortar Clothing) have launched an NFT collection of Lucky Tigers. The launch is part of Tiger Beer’s ‘The Year of Your Tiger’ campaign, designed to “ignite a movement that encourages people everywhere to set aside their fears and achieve bold ambitions in 2022,” the brand said.
Dubbed ‘The Tiger Archives’, the collection of 6,688 NFTs features PMC’s take on Chinese archival tiger artwork inspired by Tiger Beer’s bottles through the years, each unique and fully drawn by hand.
Recognizing the resilience of creators during the pandemic, Tiger Beer and PMC are coming together to pay it forward through Tiger Beer’s Uncage platform. Proceeds from The Tiger Archives will go towards supporting local musicians and artists throughout 2022, the Year of the Tiger.
“The Year of the Tiger is the perfect opportunity for us all to embody the symbolic power of the Tiger, and uncage our bold ambitions for the year ahead. The Tiger Archives is the perfect realization of this,” said Sean O’Donnell, Global Brand Director, Tiger Beer.
“These Lucky Tigers are unique, progressive, and stunningly created. By sharing proceeds from The Tiger Archives with local musicians and artists, we hope to support creatives to realize their bold ambitions in 2022.”
Owning one of these NFTs does not just bring luck. To bridge the metaverse with real life, NFT holders unlock a series of exclusive perks and curated experiences. The Tiger Archives will be open for public mint on 30th January 2022.
“One of our main drivers for The Tiger Archives is to educate newcomers into the metaverse and illuminate this space for our community. We want to show how the metaverse enables endless possibilities, and are excited for our community to join us on this adventure,” said PMC Founder Hugh Koh.