Tier One Entertainment, a Southeast Asian Esports and Gaming Entertainment Company, has announced a collaboration with the in-game ad channel, Admazing Co.
The partnership includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One will also be able to cater Admazing Co. within Southeast Asia.
According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. Growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet.
“This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard to reach Millennials and Gen Z audiences,” said Joanne Llavore, Chief Commercial Officer, Tier One Entertainment.
“Admazing Co. is a superior platform because it is the only one that has direct connection to game developers hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.”