Two Ads I Like and One I Don’t – Wilson Ang

I was asked to pick two ads I like and one I don’t like. At first, I thought it would be an easy task, but it turned out that it’s actually harder than I imagined.

While there are dozens of ads I like, I eventually picked two which in particular that I think are the most time-proof.

Two I Like

WWF – Earth Hour

This started in Sydney in 2007 and is still going on. The event is held annually encouraging individuals, communities and businesses to turn off non-essential electric lights for one hour as a symbol of commitment to help the planet.


 

The idea is basically “every little helps a mickle”, but the way the campaign helps people to visualize and realize by themselves how a simple action can save the world is simply profound.

Heineken – “Buy a pint of Heineken or we’ll keep running this commercial”

Sales of Heineken were lagging, so the brand decided to keep running a set of irritating commercials until consumers went out and bought more of their beer. How refreshing.

First produced in 2001, it’s still unbeatable. It’s not just an ad. It’s a joke. It’s a farce. It’s a breakthrough. And most importantly, it worked.


 

One I Don’t Like – My Own

Toyota – Salute

There are tons of ads I don’t like, but this one hurts the most. In fact, it’s the first ad I did in my career.

So arrogant. So shallow. So lame. Grrrrrrrrrrrrrrrrrr…

Wilson Ang

Wilson Ang

Wilson Ang is Group Creative Director at Cheil WW Hong Kong

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