I was asked to pick two ads I like and one I don’t like. At first, I thought it would be an easy task, but it turned out that it’s actually harder than I imagined.
While there are dozens of ads I like, I eventually picked two which in particular that I think are the most time-proof.
Two I Like
WWF – Earth Hour
This started in Sydney in 2007 and is still going on. The event is held annually encouraging individuals, communities and businesses to turn off non-essential electric lights for one hour as a symbol of commitment to help the planet.
The idea is basically “every little helps a mickle”, but the way the campaign helps people to visualize and realize by themselves how a simple action can save the world is simply profound.
Heineken – “Buy a pint of Heineken or we’ll keep running this commercial”
Sales of Heineken were lagging, so the brand decided to keep running a set of irritating commercials until consumers went out and bought more of their beer. How refreshing.
First produced in 2001, it’s still unbeatable. It’s not just an ad. It’s a joke. It’s a farce. It’s a breakthrough. And most importantly, it worked.
One I Don’t Like – My Own
Toyota – Salute
There are tons of ads I don’t like, but this one hurts the most. In fact, it’s the first ad I did in my career.
So arrogant. So shallow. So lame. Grrrrrrrrrrrrrrrrrr…