With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
Next up is Christopher Greenough, Regional Head of Creative Services at GrowthOps Asia, as he reflects on the past year, looks ahead to 2025, and shares the outcome of his 2024 New Year’s resolution.
Looking Ahead
1. Media and creative operations will integrate, producing cohesive, impactful campaigns.
2. Consistent, recognizable storytelling will help brands achieve long-term success.
3. Agencies will focus on delivering measurable outcomes, shifting away from high-volume, low-value advertising.
Looking Back
Your least favorite trend of 2024:
LinkedIn’s drift into generic, low-quality content that diluted its professional appeal.
What was your 2024 New Year’s Resolution and did you keep it?
As the ebb and flow of a year becomes more predictable as you age, I’ve found that having 3-year plans or growth arcs are more effective.
