Three Trends I See in 2023: Jesse Wong – Global Creative Director at Cheil Worldwide

We ask industry leaders to give us their thoughts on what’s to come in the year ahead and reflect on the year that’s almost gone.
JesseWong

As part of a year-end series we’ve asked industry leaders to offer up their take on 2022, and what they expect to see in the year ahead.

Next up is Jesse Wong, Global Creative Director at Cheil Worldwide.

Jesse shares her thoughts on what’s to expect in 2023 and a favorite trend from 2022 – with the common connection being sustainability. “Happy to see more brands embracing this. Just goes to show that creativity can really be a solution with relevance.”


 

Looking Ahead – Three Trends I See in 2023:

  • Sustainability
  • Data and Technology
  • Business Transformation

Looking Back on 2022

Your favorite trend:

Sustainability – Creativity that’s centered around positive environmental/social impact. Happy to see more brands embracing this.

Just goes to show that creativity can really be a solution with relevance.

Your favorite campaign of 2022?


 

It’s impossible to pick a favorite. Too many amazing campaigns to choose from… One that comes to mind is:

Save Ralph A short film with Taika Waititi for The Humane Society of the United States


What was your 2022 New Year’s Resolution and did you keep it?

My resolution was ‘keep moving’… as in taking more personal time to exercise. In that sense, I’m afraid I have not kept it (or half kept it?).

But I’m happy that it worked out in a grander sense… I’ve moved to a new city. And I’m loving Seoul!

 

Jesse Wong

Jesse Wong

Jesse is Global Creative Director at Cheil Worldwide.

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