As part of a series we’ve asked industry leaders to offer up their take on 2022, and what they expect to see in the year ahead.
Next up is Paul Prince – Chairperson and Founding Partner at Sweetshop.
Paul offers up some quick hits on what’s ahead and a look in the rearview mirror at 2022.
Looking Ahead – Three Trends I See in 2023
1. Brands will increasingly need to keep telling their Brands story to hold value… More so in this high-frequency world.
2. Video will still be the primary marketing tool to tell Brands stories. Especially Short.
3. Elon Musk will bury Twitter.
Looking Back on 2022
Your favorite trend:
Tiktok.
Your favorite campaign of 2022?
WeCapital, Data Tienda.
What was your 2022 New Year’s Resolution and did you keep it?
Not telling and NO. Sigh!
