Three Trends I See in 2023: Paul Prince – Sweetshop’s Chairperson & Founding Partner

We ask industry leaders to give us their thoughts on what’s to come in the year ahead and reflect on the year that’s almost gone.

As part of a series we’ve asked industry leaders to offer up their take on 2022, and what they expect to see in the year ahead.

Next up is Paul Prince – Chairperson and Founding Partner at Sweetshop.

Paul offers up some quick hits on what’s ahead and a look in the rearview mirror at 2022.


 

Looking Ahead – Three Trends I See in 2023

1. Brands will increasingly need to keep telling their Brands story to hold value… More so in this high-frequency world.

2. Video will still be the primary marketing tool to tell Brands stories. Especially Short.

3. Elon Musk will bury Twitter.


Looking Back on 2022

Your favorite trend: 


 

Tiktok.

Your favorite campaign of 2022?

WeCapital, Data Tienda.

What was your 2022 New Year’s Resolution and did you keep it?

Not telling and NO. Sigh!

Paul Prince

Paul Prince

Paul is the Chairperson & Founder at Sweetshop

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