With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
Next up is Carmen Chang, Planning Director at GrowthOps Asia, reflecting on the past year, looking ahead to 2025, and sharing the outcome of her 2024 New Year’s resolution.
Looking Ahead
1. AI-powered content creation will drive hyper-personalization and marketing efficiency.
2. The focus will remain on crafting consumer-first campaigns that offer authenticity and value.
3. Generative AI will evolve, pushing creative boundaries and transforming brand connections.
Looking Back
Your least favorite trend of 2024:
Generative AI enabling highly personalized ad campaigns.
Your least favorite trend of 2024:
The oversaturation of low-quality AI-generated content.
What was your 2024 New Year’s Resolution and did you keep it?
To explore the potential of generative AI in creative workflows. Yes, I did.
