The Salvation Army Australia named Thinkerbell its consolidated agency partner following a competitive pitch. The group is responsible for the charity’s brand strategy and integrated communications.
The Salvation Army helps nearly 200,000 Australians through social programs every year and provides a range of services including Aged Care, Housing, and other social mission services.
“The Salvation Army is and has been a cornerstone of supporting the most vulnerable in Australia. The team at Thinkerbell are honoured in playing a part in ensuring their brand, communications, media and of course fundraising continues into the future,” said Margie Reid, CEO of Thinkerbell.
“We’re pleased The Salvation Army saw value in having a joined up creative, media, earned model, as we too believe it will drive more creative and effective results, or as we like to say ‘measured magic’.”
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“As you could imagine choosing the right partner for us was as much about getting the right cultural fit than it was anything else. In Thinkerbell we see a partner who both understands our organisation, but won’t be afraid to challenge and provoke as well,” added Lt-Col. Neil Venables, national secretary for communications at The Salvation Army.
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