Thinkerbell Wins Salvation Army Australia Account

    By Harold Henry - Sep 21, 2021
    Thinkerbell Wins Salvation Army Australia Account

    The Salvation Army Australia named Thinkerbell its consolidated agency partner following a competitive pitch. The group is responsible for the charity’s brand strategy and integrated communications.

    The Salvation Army helps nearly 200,000 Australians through social programs every year and provides a range of services including Aged Care, Housing, and other social mission services.

    “The Salvation Army is and has been a cornerstone of supporting the most vulnerable in Australia. The team at Thinkerbell are honoured in playing a part in ensuring their brand, communications, media and of course fundraising continues into the future,” said Margie Reid, CEO of Thinkerbell.


    “We’re pleased The Salvation Army saw value in having a joined up creative, media, earned model, as we too believe it will drive more creative and effective results, or as we like to say ‘measured magic’.”

    The appointment begins immediately.

    “As you could imagine choosing the right partner for us was as much about getting the right cultural fit than it was anything else. In Thinkerbell we see a partner who both understands our organisation, but won’t be afraid to challenge and provoke as well,” added Lt-Col. Neil Venables, national secretary for communications at The Salvation Army.



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