Thinkerbell has won the Repco Australia and New Zealand account following a competitive pitch. The agency will replace Cummins & Partners and take over strategy and creative ideation duties.
“The journey Thinkerbell took us on was brilliant. They got to the heart of our challenge and have found an excellent way to bring to life Repco’s experience and passion,” said Amy Frangos, Executive General Manager Strategy and Marketing of GPC Asia Pacific.
Thinkerbell’s win follows the commencement of Repco’s 5-year partnership with Supercars and sponsorship of the Bathurst Repco 1000 in October 2021.
“The team at Thinkerbell really amazed us through the whole pitch. They showed the true passion and enthusiasm we were looking for in a creative partner and we can’t wait to bring the Repco brand to life with them,” added Kym Sutherland, Marketing Manager of Repco.
The Repco account is the latest in a series of account wins for the agency.
“Repco’s passion for motorsport and the automotive industry was infectious during the pitch process. They’ve been on a process of transformation recently, and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic,” Margie Reid, CEO of Thinkerbell.
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