In a pitch for the benefits of TV advertising, Mother London has created a new campaign film for Thinkbox, the marketing body for TV advertising.
Titled “Happily Ever After,” the one-minute spot directed by Jonny & Will from Blinkink, tells the story of Michael Goose, a devoted lawyer, and his struggle to build his business, which deals exclusively with the rectification of nursery rhyme-related injustices.
After securing a lucrative payout for Jack and Jill (citing a public right of way and water-fetching bylaw), Goose uses the profits in a TV ad for his firm. That’s when everything changed.
Now his business is booming.
“With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising,” said Andrew MacGillivray, Thinkbox’s Marketing Director.
“But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country.
“There’s some outstanding TV advertising being made at the moment, and we hope that our new campaign – courtesy of the dream team of Mother London and Blinkink – will also help showcase why it pays to invest in creativity and craft.”
James Lucking, creative at Mother, added, “The hardest part of working on this campaign was being brought face-to-face with the startling amount of injustice, malpractice and negligence which is so abundant in the world of nursery rhymes. We simply knew we had to do something about it. Fortunately, Thinkbox believe in ideas and care about the craft to tell this story. And Blinkink are the perfect partners to deliver on something this bonkers.”
Jonny & Will from Blinkink, commented, “A nursery rhyme lawyer is a funny concept which immediately appealed to us. Bringing nursery rhyme characters to life was always going to be fun, but creating a likeable lawyer at the heart of it was the challenge. The documentary feel was inspired by classic Hollywood films about lawsuits and business guys, giving it an interesting edge. Visually playing it straight and cinematic, with subtle puppet performances helped ground the characters in the real world.”
Credits
Creative & Strategy: Mother London
Production Company: Blinkink
Directors: Jonny & Will
Executive Producer: Josef Byrne
Producer: Cindy Burnay
DOP: Will Bex
Cast: Matt Green, Ellie Nunn
Puppeteers: Jonny Sabbagh, Will Harper, Tim Cherry-Jones
Art Department: Joe Withers
Editor: Nick Armstrong @ TenThree
Edit Producer: Rachel Goodger
Colourist: Alex Gregory @No.8
VFX Supervisor: Jim Allen @ No.8
Post-production Senior Producer: Glen Percival @ No.8
Illustration: Helen Castelow
After Effects Animator: David Khosravani
Sound Engineer & Sound Design: Sam Robson @ No.8
Music Supervision: Will Harper & Tristan Williams
Media Agency: MediaCom
Business Director: Tim Williams
Account Director: Stephanie Smith
AV Senior Associate Directors: Becci Wilson & Nick Docker
AV Account Director: Oliva Dack
AV Account Manager Kathryn Reid
