Directors Think Tank via Tankers director Carolyn Chon has just shot the latest AIA ‘Child Plan 2017’ ‘spot for Leo Burnett Malaysia.
“Leo Burnett’s Pia Dhaliwal and Lee Shyyi (copywriter and art director) came up with the deeply insightful thought of ‘The birth of a child is also the birth of a mum’ to express the hopes, worries, and joys of having a baby – it was an immediate “yes” within the agency. And when it was presented to the AIA clients, it was an instant and spontaneous approval too,” said Director Iska Hashim.
“The next step was choosing a film director and a production house to best transform the script into a film that would move would-be parents”.
Credits –
Group Creative: Director: Iska Hashim
Senior Copywriter: Jovian Lee
Junior Copywriter: Pia Dhaliwai
Art Director: Lee Shyyi
Senior Account Director: Nicole Chin
Associate Account Director: Ie Tsen Cheng
Producer: Moira Basnayake
Project Manager: Elizabeth Anita
Production House: The Tankers
Director: Carolyn Chon
Producer: Maharajen/Pete Singh
DOP: Din
Editor: Mindy Wong
Art Director: Maliq/Seni Lab
Post House: APV
Audio House: Fuse
