Melbourne Park has appointed Think HQ as its creative agency partner following a competitive pitch, with the agency securing a 12-month retainer to deliver strategic and creative support across the live events precinct’s year-round marketing activity.
The appointment formalizes Think HQ’s existing relationship with Melbourne Park. Under the agreement, the agency will lead always-on creative work and develop two seasonal sports campaigns that build on Melbourne Park’s recently launched “Where We Play” platform.
The work will focus on ticket sales, lead generation, event attendance, and engagement across Melbourne Park’s venues and broader experiences.
Melbourne Park is home to venues including Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, AAMI Park, and Centrepiece, and hosts hundreds of sporting, entertainment, and business events each year, including the Australian Open.
“We’re pumped to formalise our relationship with Melbourne Park with this creative retainer,” said Lisa Gumbleton, Group Head Creative Strategy and Client Management at Think HQ.
“Being a strategic and creative partner plays perfectly into our strengths and previous work with Melbourne Park. We’re so excited to get into it.”
“As we continue to evolve Melbourne Park’s brand and positioning, we’re looking forward to working with Think HQ to create engaging campaigns that connect with audiences, drive visitation and showcase everything the precinct has to offer year-round,” said Stacey Kwijas, Head of Marketing at Melbourne Park.
