‘The Positive Change Agency’ – Think HQ Reveals New Brand and Strategic Positioning

Think HQ, together with its multicultural communications arm, CultureVerse, has announced a new strategic positioning – ‘The Positive Change Agency’.

Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.

Think HQ has also opened a second site at its South Melbourne headquarters that is a purpose-built, state-of-the-art creative space for teams and clients to gather, collaborate and celebrate. Think HQ now has close to 100 team members across its Melbourne and Sydney offices.


 

“Over the last 13 years, we’ve been relentlessly committed to inclusive communications that create positive outcomes for people, places, and the planet,” said Think HQ’s founder and managing director, Jen Sharpe.

“This refresh tells our story and shows our dedication to actively listening and involving community in all of our work. It also means we are not defined by one particular service offering. We have spent years building up our in-house integrated capabilities, so rather than the market thinking of us as a creative, PR, events, multicultural, language services, First Nations, technology, or production agency, we have defined ourselves by what brings it all together – positive social change.

Think HQ’s chief creative officer, Andy Lima, added, “The refreshed Think HQ and CultureVerse brands reflect our unwavering vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody. The brief was simple yet challenging to realise: We required ease of application by the whole group while representing our diverse service offerings.


 

“As the parent brand to CultureVerse, Think HQ is constantly evolving and adapting to meet the challenges of our changing world. Our brand architecture reflects that. While both brands share a common purpose and values, CultureVerse offers unique aspects, including its community engagement approach and leading reputation in the multicultural sector.”

In a release, the agency said, “Since its inception in 2010, Think HQ has evolved into a full-service integrated agency – never wavering from its commitment to only working on projects that lead to positive social impact.”

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