Following a series of new hires, integrated communications agency Think HQ has named Matt Thomas as Group Head of Integrated Communications and Lani Cush as Head of Research and Strategy.
Cush will build Think HQ’s new Research and Strategy team, including a dedicated creative strategy function, informed by ISO-certified research.
She joins from her role as Head of Strategy at Hardhat, where she helped the agency to build its strategic and creative capability. Over the course of her 16-year career, she’s worked with a number of agencies including Carat and Publicis, and client-side as Head of Marketing at a global business school.
Thomas leads Think HQ’s new Integrated Communications group, a multidisciplinary team of 25+ communicators drawn from PR and activations, content and owned strategy, and CultureVerse, the agency’s CALD engagement and localization specialists.
He joins from Icon Agency, where he was most recently Director of PR and Content and has more than 20 years of industry experience.
“I’m excited to welcome Lani and Matt to the team. Their appointments add incredible skills and experience to our senior team. They lay a solid foundation for sustainable growth as we scale our business to meet growing client demand for communications and strategies devised and delivered through an inclusive lens,” Think HQ Founder and Managing Director Jen Sharpe said.
The new appointments follow Think HQ’s announcement of five new hires across new business, research, digital and PR in August.
“I’m thrilled to be working with such a smart bunch of people, on clients that are making a huge impact on our culture and environment. As an industry, we can often fall short of inclusivity, so I’m proud to join an agency driving change and championing the impact that inclusive communications can make in the world,” added Cush.
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