Think HQ has appointed Fiona Nixon as Head of Strategy and Research, tasked with leading the agency’s strategy and research function with a focus on creating insight-driven integrated campaigns.
She brings nearly 30 years’ of industry experience at the junction of brand building, social and environmental sustainability, and strategy. She has senior leadership experience spanning the financial, consultancy, public and not-for-profit sectors where she has delivered business growth and established successful and innovative purpose-driven brands.
Most recently, Fiona was Head of Strategy and Communications at Bank Australia where she was responsible for the corporate strategy, corporate affairs, marketing and sustainability and was instrumental in building the bank’s public profile to being recognized as a thought leader in responsible business driving customer and asset growth.
Her previous experience was in consulting and in the Victorian Government public sector where she honed campaigning and government stakeholder engagement skills building and delivering communications strategies for major social policy initiatives in multicultural, women’s and community development portfolios.
She has a personal long-standing interest in human rights and has served on the Australia Committee of the highly regarded global advocacy organization, Human Rights Watch for the past five years helping to promote their work and raise their profile with new networks in Australia.
“We’re so excited to welcome Fiona to the Think HQ team. She brings a wealth of expertise and is perfectly suited to the work we’re doing now, as we build a new kind of agency that melds creativity, inclusion, and purpose,” said Think HQ Founder and Managing Director Jen Sharpe.
Nixon added: “Jen and Think HQ have really pioneered the idea of a social impact agency in Australia that is prepared to do things differently. The agency’s recent growth is testament to the increasing demand from organizations and businesses for genuinely strategic creativity that helps them connect with people and make a meaningful positive impact. This is a fantastic opportunity to contribute to this vision and help it grow further.”