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    Think Before You Throw That Mask Away Says Clever Campaign in Thailand

    Think Before You Throw That Mask Away Says Clever Campaign in Thailand

    By The Staff - May 27, 2020

    Thailand-based real estate brand Singha Estate has launched a new campaign created by Columbus Agency Thailand raising awareness about the problem of improperly discarding used facial masks.

    The campaign called #SeaYouTomorrow “Masks Alive” offers up a series of striking visuals showing discarded used masks. Not only is this an environmental concern, but there is also the issue that the masks could still be home to COVID-19 says the campaign.

     
     

    The campaign also includes a 30-second spot running on social media that dramatically makes its point in a way you might not expect, and which we will not spoil for you. Give it a watch:

     
     

    Credits

    Advertising Agency: Columbus Agency Thailand, Bangkok
    Executive Creative Director: Panupan Supapan
    Creative Director: Anjawin Shinkhem
    Junior Art Director: Chanawit Matha
    Junior Copy Writer: Krittpaps Chatudomkun
    Strategic Planning Director: Pongsakorn Lertcumpeesil
    Account Executive: Yosawadee Namnart
    Associate Digital Solution Director: Jarinya Thaichay
    Photographer: Bob Eye View

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