Publicis Worldwide Hong Kong has name Thierry Halbroth as its Executive Creative Directory effective January 1 2016.
Formerly ECD Commonwealth/McCann’s Bangkok cluster, McCann Worldgroup’s dedicated agency for General Motors’ Chevrolet, Halbroth oversaw all creative and marketing output for major markets including Vietnam, Japan, Thailand, and Indonesia.
He was also a member of McCann’s Chevrolet global executive leadership team where he helped in building the automaker’s global creative platforms. His career has seen him as a major driver behind work with Cathay Pacific, British Airways, Qantas, Mandarin Oriental Hotels, ZUJI.com, eBay, Gucci, Dunhill, Marie Claire and Hyperion.
Along with being a regular lecturer at the Hong Kong Polytechnic University, Halbroth has served as chairman for the Asian Digital Marketing Association and the Association of Accredited Advertising Agents of Hong Kong.
“Thierry has been at the forefront of leading the change for top-class clients for many years,” said David Gompel, CEO of Publicis Worldwide Greater China.
“He is a highly motivated and creative, digital thinker as well as a natural client and team leader. We’re thrilled to have him joining us in Hong Kong and to be introducing him to our clients.”
“But change is a constant need to nurture creativity and let it flourish. As such, separations simply unavoidable. This is not the end of something good, as much as the beginning of greater things,” Halbroth said in a statement via his LinkedIn page.
“All that is needed is courage to stay away from that eternally comfortable safe zone and instead, look deep and wide to keep on moving—trust your guts, they’ll know when to stop,”
Halbroth is replacing Sebastien Vacherot.
