Edelman has appointed former Publicis Vietnam’s Thien Thanh “TT” Nguyen as CEO of AVC Edelman in Vietnam.
Nguyen will lead Edelman’s Ho Chi Minh City office of 46 employees and report to Iain Twine, CEO of Edelman Southeast Asia and Australasia.
Former managing director of AVC Edelman, Ngoc Anh Bui, will remain in a new advisory role.
“Since the acquisition of AVC Communications in 2012, AVC Edelman has grown immensely together with its clients under the leadership of Ngoc Anh,” said Twine.
“We are delighted to welcome TT, whose creative advertising experience and strategic planning leadership will maintain AVC Edelman’s top position in the Vietnam PR industry, while extending its capabilities across the entire communications marketing spectrum.”
Nguyen spent the past 14 years with Publicis Vietnam, serving eight years as general manager. She also had 5-year sting with JWT as Planning & Account director.
Over the course of her career Nguyen has worked with both multinational clients such as Ford, Unilever, L’Oréal, Nestle, Heineken and Sanofi Aventis, as well as local brands Kinh Do, Diana, THP, Vinasoy and Dong A Bank.
“Media consumption in Vietnam is experiencing a transition, moving away from traditional patterns,” said Nguyen. “I believe Edelman is equipped to take on a leading role in shaping public and consumer engagement.”