Global commercial real estate and investment management company, JLL, has launched a new campaign in APAC highlighting that “there’s no going back” to outdated methods of improving the bottom line, enhancing employee satisfaction and productivity, and achieving environmental responsibility.
According to the campaign, as work practices evolve and new challenges emerge, innovative solutions are essential. JLL highlights real estate as a powerful tool in addressing modern workplace issues, encouraging potential tenants to partner with them for forward-thinking solutions and a brighter way moving forward.
In light of current workplace challenges, JLL has partnered with BLKJ Havas to launch a unique campaign featuring a film that humorously critiques outdated workplace settings.
The film takes viewers on a museum tour, highlighting issues like noise distractions, erratic temperatures, misleading sustainability practices, and inconvenient access to basic amenities.
According to JL, their proprietary intelligence research illustrates the 3-30-300 rule, demonstrating that a 10% increase in productivity can yield benefits ten times greater than a 10% reduction in rental costs. Additionally, around 1 in 5 employees believe noise and lack of privacy for virtual calls are barriers to working in the office. These findings highlight the crucial role of selecting the right office space to improve financial performance, employee productivity, and satisfaction.
Despite the rise of remote work, 77% of APAC corporate real estate professionals affirm that the office remains central to their organization’s long-term strategy.
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Carryn Francis, Marketing Director, Markets Advisory, APAC, JLL said, “At JLL, our offices embody our research-backed, people-first philosophy. Located near transport hubs and amenities, our spaces cater to diverse employee needs with quiet zones, collaborative areas, and biophilic elements like natural light and greenery. Smart technology for lighting and climate control boosts efficiency.
These optimized environments demonstrate the benefits of supportive workplaces – benefits we aim to deliver to our clients.”
Fiona Huang, General Manager, BLKJ Havas added, “Our new campaign takes a refreshingly honest and witty approach to the workplace challenges we all recognise. By humorously spotlighting these outdated issues, we’re highlighting JLL’s innovative solutions that truly okienhance productivity and well-being.”
