Swisse has launched a new brand platform, “Reach For Your Reason,” that calls on Australians to discover their motivation for creating and maintaining a holistic wellness routine. The new platform is anchored in the insight that deep-seated motivation is what keeps people going through all of life’s challenges.
The thoughtful campaign, created by Clemenger BBDO Melbourne, particularly focuses on the sector that often touts quick fixes, magic pills, and silver bullets, emphasizing that products alone are not enough of what people needs.
“We’re asking you to do one thing before you take Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly be successful on your health journey,” said Rich Williams, Executive Creative Director ClemengerBBDO Melbourne.
Reach For Your Reason launched this week with an integrated multivitamins campaign through TV, OOH, path to purchase, online and digital extensions, and is the first in a series of content that will highlight the brand’s portfolio.
“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” said Kerrie Wade, Marketing Director ANZ H&H Group.
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor
Creative agency: Clemenger BBDO Melbourne
Media: PHD Media
Production company: Flare
Director: Marty Moynihan
COP: James Brown
Photographer: Sean Izzard
Producer: Alex Gillespie / Helen Morahan
Sound house: Sonar
Music: Level Two Music