In an interesting campaign to promote season 2 of its popular fantasy drama The Witcher, Netflix drafted three popular witches from Romania – Casanndra, Aranka, and Crina – to see if their magic could predict the outcome character arcs in the show.
Working with Publicis Italy, Netflix gathered the questions and the witches made their predictions and provided the answers in 48 hours just before the show launched the new season.
Will Geralt and Yennefer be together again? No. Will Yennefer have a baby? Yes. Will princess Ciri become a Witcher? Yes, she will.
So the predictions go using magical tools such as molten lead, tarot cards, and a crystal ball the trio answered questions fans asked with no scripts, no leaks, only Romanian witch magic.
As fans of the show with an aversion to spoilers, we are not going to tell you whether they were right or not. You’ll have to watch The Witcher for yourself.
Client: Netflix Romania
Creative Agency: Publicis Italy – Le Pub Milan
Global CCO Publicis Worldwide: Bruno Bertelli
CCO: Cristiana Boccassini
CCO: Mihnea Gheorghiu
Associate Creative Director: Corina Patraucean
Associate Creative Director: Nicolò Carrassi
Senior Art Director: Alex Eftimie
Senior Copywriter: Ruxandra Drilea
Client Service Director: Ilaria Lorenzetti
Account Supervisor: Elisa Tanganell
Executive Producer: Florin Marica
Production Company: Lucas Art Film
General Producer: Radu Selaru
Executive Producer: Arina Lazar
Director: Raya al Souliman
DOP: Horatiu Sovaiala
Editor CTA video: Bogdan Orcula
Editor Hero video: Daniel Atudorei
Editor PR video: Dan Floroiu
Color Grading: Andu Radu, ABATOR
Sound Design: Petru Birladeanu
Art Director: Ștefan Constantinescu, Ana Țecu
Styling: Veronica Nojac
Hair styling: Livia Berceanu
Make-up: Iulia Gheorghiu