The APAC Tambuli Awards has wrapped up another year recognizing businesses and brands with purpose as the winners for 2023 have been revealed. Advertiser of the Year was awarded to Commission on Human Rights, while the Agency of the Year award was given to Wunderman Thompson Philippines.
The Grand Prix winner for 2023 was EDC: Greening a Regenerative Future of Energy.
Kristine Tang Chan Procter & Gamble Philippines was named Chief Marketing Officer of the Year, while Ralph Paulo Morales, also of P&G Philippines was awarded Young Marketing Leader of the Year.
Advertiser of the Year
Commission on Human Rights
Agency of the Year
Wunderman Thompson Philippines
Chief Marketing Officer of the Year
Kristine Tang Chan | Vice President, Fabric and Home Care, and Country Marketing Head, Procter & Gamble Philippines
Young Marketing Leader of the Year
Ralph Paulo Morales | Brand Director, Laundry, Procter & Gamble Philippines
Leaders for Sustainability and Corporate Purpose Winners
Grand Prix Winner
EDC: Greening a Regenerative Future of Energy
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Care for the Environment
Gold Winners
Uplifting Farmers’ Lives and the Boosting the Robusta Coffee Industry: Nescafé Plan in the Philippines
Company: Nestlé Philippines
Agency: Strategic Edge, Inc.
Agency Network: BWC
Country: Philippines
Category: Inclusive Growth
#GreenLifeGreatLife Movement
Company: Personal Collection Direct Selling, Inc.
Country: Philippines
Category: Care for the Environment
Silver Winners
Baslay Coffee: Brewing a Better Future for Mountain Farmers
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Inclusive Growth
UnionBank’s Mission to Tech Up the Philippines: A Fulfillment in Progress
Company: Union Bank of the Philippines
Country: Philippines
Category: Corporate Leadership and Culture
Bronze Winners
Scrapboards
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Country: Philippines
Category: Care for the Environment
SM Supermalls’ Vaccination Program: Ensuring healthy shoppers, paving the way to national economic recovery
Company: SM Supermalls
Country: Philippines
Category: Corporate Leadership and Culture
The SM Green Movement
Company: SM Supermalls
Agency: Havas Ortega Group
Agency Network: Havas Group
Country: Philippines
Category: Care for the Environment
MILO Palarong Pambahay
Company: Nestlé Philippines Inc
Agency: Ogilvy Philippines
Country: Philippines
Category: Good Health and Wellbeing
P&G Project Less
Company: Procter and Gamble (P&G)
Country: Philippines
Category: Care for the Environment
Champions for Humanity Winners
Grand Prix Winner
Bear Brand Hidalgo Purpose Campaign
Company: Nestlé Philippines, Inc.
Agency: Publicis Manila, Inc.
Agency Network: Publicis Groupe
Country: Philippines
Category: Building Character |Integrated Media
Silver Winners
MILO Palarong Pambahay
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Education and Lifelong Learning | Integrated Media
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Building Character | Branded Experiences/Activation
Carabao-Thru
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
Bronze Winners
The Bánh Mi Take-over
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Health and Wellness | Branded Experiences/Activation
Manulife Philippines: Insecurity Officer
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
Lifebuoy x MOMO – The Ticket Home
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Tambuli Origins | Mobile Marketing
Hapag
Company: IKEA Philippines
Agency: Kroma Entertainment, Inc.
Agency Network: Secret Menu
Country: Philippines
Category: Building Character | Digital and Social Media
Revicon Lakas Challenge
Company: UNILAB, INC.
Agency: PUBLICIS JIMENEZBASIC
Agency Network: PUBLICIS JIMENEZBASIC, INC.
Country: Philippines
Category: Quality of Life | Digital and Social Media
Hope Narratives
Company: Missing Persons Advocacy Network
Agency: whiteGREY
Agency Network: WPP
Country: Australia
Category: Health and Wellness | Product and Packaging Design
Finalists
Manulife Investment Management: Imagine
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
Heals on Wheels
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of
Category: Health and Wellness | Branded Experiences/
“Sa Bawat Hala, May Paraan Pala!” Campaign
Company: Palawan Pawnshop Group
Agency: Advertising Without Borders (AWB)
Country: Philippines
Category: Quality of Life | Integrated Media
SOUND MIND DAILY
Company: MINDNATION PHILIPPINES
Agency: Dentsu Creative Philippines
Agency Network: DENTSU
Country: Philippines
Category: Mobile Marketing | Quality of Life
M Safe
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Quality of Life | Integrated Media
#DiKaNagiisa Johnson’s Baby Mother’s Day
Company: Johnson & Johnson Philippines
Agency: Wunderman Thompson
Agency Network: WPP
Country: Philippines
Category: Building Character | Video Screen
Builders of Society Winners
Gold Winner
Sorry for Your Inconvenience
Company: Unilever Vietnam
Agency: OLIVER Vietnam
Agency Network: OLIVER Vietnam
Country: Indonesia
Category: Care for the Environment | Integrated Media
Silver Winners
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Advocacy | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Women Empowerment | Branded Experiences/Activation
Bronze Winners
10,000 children safely back to school with Lifebuoy
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Advocacy | Branded Experiences/Activation
Rayakan Gerakmu
Company: Unilever Indonesia
Agency: OLIVER Indonesia
Agency Network: OLIVER
Country: Indonesia
Category: Women Empowerment | Integrated Media
GrabFood Indie Eats
Company: Grab
Country: Philippines
Category: Inclusive Growth | Digital and Social Media
Scrapboards
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Care for the Environment | Branded Experiences/Activation
Words for Women
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Women Empowerment | Gaming
#StopTheNameCalling
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Family Centred Brand | Digital and Social Media
Finalists
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Responsible Citizenship | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Arts, Culture, and Heritage | Branded Experiences/Activation
Heals on Wheels
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of
Category: Family Centred Brand | PR
#StopTheNameCalling
Company: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Youth Brand | Digital and Social Media