The Winners of APAC Tambuli Awards 2023 Announced

The Grand Prix this year was awarded to EDC: Greening a Regenerative Future of Energy.

The APAC Tambuli Awards has wrapped up another year recognizing businesses and brands with purpose as the winners for 2023 have been revealed. Advertiser of the Year was awarded to Commission on Human Rights, while the Agency of the Year award was given to Wunderman Thompson Philippines.

The Grand Prix winner for 2023 was EDC: Greening a Regenerative Future of Energy.

Kristine Tang Chan Procter & Gamble Philippines was named Chief Marketing Officer of the Year, while Ralph Paulo Morales, also of P&G Philippines was awarded Young Marketing Leader of the Year.


 

Advertiser of the Year

Commission on Human Rights

Agency of the Year

Wunderman Thompson Philippines


 

Chief Marketing Officer of the Year

Kristine Tang Chan | Vice President, Fabric and Home Care, and Country Marketing Head, Procter & Gamble Philippines

Young Marketing Leader of the Year

Ralph Paulo Morales | Brand Director, Laundry, Procter & Gamble Philippines


Leaders for Sustainability and Corporate Purpose Winners

Grand Prix Winner

EDC: Greening a Regenerative Future of Energy

Company: Energy Development Corporation (EDC)

Country: Philippines

Category: Care for the Environment

Gold Winners

Uplifting Farmers’ Lives and the Boosting the Robusta Coffee Industry: Nescafé Plan in the Philippines

Company: Nestlé Philippines

Agency: Strategic Edge, Inc.

Agency Network: BWC

Country: Philippines

Category: Inclusive Growth

#GreenLifeGreatLife Movement

Company: Personal Collection Direct Selling, Inc.

Country: Philippines

Category: Care for the Environment

Silver Winners

Baslay Coffee: Brewing a Better Future for Mountain Farmers

Company: Energy Development Corporation (EDC)

Country: Philippines

Category: Inclusive Growth

UnionBank’s Mission to Tech Up the Philippines: A Fulfillment in Progress

Company: Union Bank of the Philippines

Country: Philippines

Category: Corporate Leadership and Culture

Bronze Winners

Scrapboards

Company: PepsiCo Far East Trade Dev Co Inc.

Agency: BBDO Guerrero

Country: Philippines

Category: Care for the Environment

SM Supermalls’ Vaccination Program: Ensuring healthy shoppers, paving the way to national economic recovery

Company: SM Supermalls

Country: Philippines

Category: Corporate Leadership and Culture

The SM Green Movement

Company: SM Supermalls

Agency: Havas Ortega Group

Agency Network: Havas Group

Country: Philippines

Category: Care for the Environment

MILO Palarong Pambahay

Company: Nestlé Philippines Inc

Agency: Ogilvy Philippines

Country: Philippines

Category: Good Health and Wellbeing

P&G Project Less

Company: Procter and Gamble (P&G)

Country: Philippines

Category: Care for the Environment

Champions for Humanity Winners

Grand Prix Winner

Bear Brand Hidalgo Purpose Campaign

Company: Nestlé Philippines, Inc.

Agency: Publicis Manila, Inc.

Agency Network: Publicis Groupe

Country: Philippines

Category: Building Character |Integrated Media

Silver Winners

MILO Palarong Pambahay

Company: Nestlé Philippines, Inc.

Agency: Ogilvy Philippines

Agency Network: WPP

Country: Philippines

Category: Education and Lifelong Learning | Integrated Media

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Tambuli Origins | Branded Experiences/Activation

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Building Character | Branded Experiences/Activation

Carabao-Thru

Company: McDonald’s Philippines

Agency: TBWA\Santiago Mangada Puno

Agency Network: TBWA

Country: Philippines

Category: Tambuli Origins | Branded Experiences/Activation

Bronze Winners

The Bánh Mi Take-over

Company: Unilever Vietnam

Agency: CreativeHunts Vietnam

Agency Network: The Hunter Group

Country: Vietnam

Category: Health and Wellness | Branded Experiences/Activation

Manulife Philippines: Insecurity Officer

Company: The Manufacturers Life Insurance Co. (Phils), Inc.

Agency: Wunderman Thompson Philippines

Agency Network: WPP

Country: Philippines

Category: Quality of Life | Digital and Social Media

Lifebuoy x MOMO – The Ticket Home

Company: Unilever Vietnam

Agency: CreativeHunts Vietnam

Agency Network: The Hunter Group

Country: Vietnam

Category: Tambuli Origins | Mobile Marketing

Hapag

Company: IKEA Philippines

Agency: Kroma Entertainment, Inc.

Agency Network: Secret Menu

Country: Philippines

Category: Building Character | Digital and Social Media

Revicon Lakas Challenge

Company: UNILAB, INC.

Agency: PUBLICIS JIMENEZBASIC

Agency Network: PUBLICIS JIMENEZBASIC, INC.

Country: Philippines

Category: Quality of Life | Digital and Social Media

Hope Narratives

Company: Missing Persons Advocacy Network

Agency: whiteGREY

Agency Network: WPP

Country: Australia

Category: Health and Wellness | Product and Packaging Design

Finalists

Manulife Investment Management: Imagine

Company: The Manufacturers Life Insurance Co. (Phils), Inc.

Agency: Wunderman Thompson Philippines

Agency Network: WPP

Country: Philippines

Category: Quality of Life | Digital and Social Media

Heals on Wheels

Company: Hyundai Motor Group

Agency: KPR

Country: Korea, Republic of

Category: Health and Wellness | Branded Experiences/

“Sa Bawat Hala, May Paraan Pala!” Campaign

Company: Palawan Pawnshop Group

Agency: Advertising Without Borders (AWB)

Country: Philippines

Category: Quality of Life | Integrated Media

SOUND MIND DAILY

Company: MINDNATION PHILIPPINES

Agency: Dentsu Creative Philippines

Agency Network: DENTSU

Country: Philippines

Category: Mobile Marketing | Quality of Life

M Safe

Company: McDonald’s Philippines

Agency: TBWA\Santiago Mangada Puno

Agency Network: TBWA

Country: Philippines

Category: Quality of Life | Integrated Media

#DiKaNagiisa Johnson’s Baby Mother’s Day

Company: Johnson & Johnson Philippines

Agency: Wunderman Thompson

Agency Network: WPP

Country: Philippines

Category: Building Character | Video Screen

Builders of Society Winners

Gold Winner

Sorry for Your Inconvenience

Company: Unilever Vietnam

Agency: OLIVER Vietnam

Agency Network: OLIVER Vietnam

Country: Indonesia

Category: Care for the Environment | Integrated Media

Silver Winners

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Advocacy | Branded Experiences/Activation

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Women Empowerment | Branded Experiences/Activation

Bronze Winners

10,000 children safely back to school with Lifebuoy

Company: Unilever Vietnam

Agency: CreativeHunts Vietnam

Agency Network: The Hunter Group

Country: Vietnam

Category: Advocacy | Branded Experiences/Activation

Rayakan Gerakmu

Company: Unilever Indonesia

Agency: OLIVER Indonesia

Agency Network: OLIVER

Country: Indonesia

Category: Women Empowerment | Integrated Media

GrabFood Indie Eats

Company: Grab

Country: Philippines

Category: Inclusive Growth | Digital and Social Media

Scrapboards

Company: PepsiCo Far East Trade Dev Co Inc.

Agency: BBDO Guerrero

Agency Network: BBDO

Country: Philippines

Category: Care for the Environment | Branded Experiences/Activation

Words for Women

Company: Unilever Philippines, Inc.

Agency: Ogilvy & Mather Philippines

Agency Network: WPP

Country: Philippines

Category: Women Empowerment | Gaming

#StopTheNameCalling

Company: Unilever Philippines, Inc.

Agency: Ogilvy & Mather Philippines

Agency Network: WPP

Country: Philippines

Category: Family Centred Brand | Digital and Social Media

Finalists

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Responsible Citizenship | Branded Experiences/Activation

COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY

Company: COMMISSION ON HUMAN RIGHTS

Agency: WUNDERMAN THOMPSON PHILIPPINES

Agency Network: WPP MARKETING COMMUNICATIONS

Country: Philippines

Category: Arts, Culture, and Heritage | Branded Experiences/Activation

Heals on Wheels

Company: Hyundai Motor Group

Agency: KPR

Country: Korea, Republic of

Category: Family Centred Brand | PR

#StopTheNameCalling

Company: Unilever Philippines, Inc.

Agency: Ogilvy and Mather Philippines

Agency Network: WPP

Country: Philippines

Category: Youth Brand | Digital and Social Media

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