The Warehouse has launched a new spot, ‘Start Here,’ encouraging Kiwi kids to get going on their Olympic journeys early. The proud sponsor of Team New Zealand has also partnered with children’s charity Variety to donate sports gear to schools in need and help kick start their students’ sports journey
The 30-second spot follows a young helmet-clad hero as he races through his parents’ home, past his angsty sister, beneath the laundry being folded, to a brilliant first place finish much to the delight of his dinosaur fans. It’s a fun piece of advertising and a nice tribute to Team New Zealand that encourages sport accessibility for all.
“We’re proud to be supporting the New Zealand Olympic Team who are at the pinnacle of their careers and we hope we can inspire Kiwi kids to start their own sporting journeys by offering affordable sports gear,” said Andrew Stein, customer strategy lead, The Warehouse
“This campaign shows us, in a heart-warming way, that everyone has to start somewhere. Some of today’s beginners like the little guy on his bike in our ad, have every chance of becoming future Kiwi Olympians.”
Through the partnership with Variety, the company was able to donate sports gear during a two-week Jono & Ben Battery Powered Torch Relay hosted at select The Warehouse stores nationwide, in partnership with The Hits and NZME.
The show kicked off on July 9th and encouraged Kiwi kids to ‘start here’ by playing on-site games to win sporting equipment. More than 600 pieces of sports gear were given away.
The Warehouse is also sponsoring a school ‘Start Here’ program that will run at the NZ Team fanzone ‘NZHQ’ starting on the 26th of July. That program aims to inspire kids with the core Olympic values of Excellence, Respect and Friendship and will include a Q&A with Olympians.
“We’ll have a team of five million behind our New Zealand Olympic Team athletes and as we cheer them on they’ll be inspiring us to get involved and succeed in the sports we love,” said Kereyn Smith, chief executive of the New Zealand Olympic Committee.
“Sport plays a huge role in Kiwi culture and our physical and mental wellbeing, so being able to remove the cost barriers for sports gear levels the playing field and makes everyone’s sporting dreams that bit more achievable.”
“Watching our great Kiwi athletes compete inspires us all and we know even our Olympic heroes had to start somewhere. ‘Start Here’ is all about the impact our Olympians have when competing on the world stage and the opportunity The Warehouse gives everyone to get involved with sport, and to get started,” said Shane Bradnick, chief creative officer, TBWA\NZ Group.
The campaign will be rolled-out across TV, radio, out-of-home, digital, social and in store.
Client: The Warehouse Group
Production company: Sweetshop
Director: Zoe McIntosh
Producer: Anna Stuart
Media Agency: OMG