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    The UnionBank App is a Seductive Beauty in Latest Spot

    By Asia Ad Junkie - Oct 5, 2021
    The UnionBank App is a Seductive Beauty in Latest Spot

    UnionBank has rolled out a new spot showing the beauty and love one can find in online banking. The funny campaign marks the second collaboration between FCB Manila and director Marius Talampas.

    Viewers are taken on a heartfelt ride through the stages of a relationship between a man and his life-sized phone open to the UnionBank app. The more the two get to know each other, the more the love blossoms. From drinks to flowers, and even scandalously dropping the towel, it’s an old-fashioned love story.

    “We love how this film mimics how our customers feel after using the UB app. It feels good to know that UB Online delivers on its promise and brings so much joy to our customers,” said UnionBank’s First Vice President and Digital Marketing Head, Tin Siapno.

     
     

    “An idea can really come from anywhere. In the previous campaign, it came from hell. This time around, it came from the heart,” added FCB Manila, Creative Director, Rab Evangelista.

    Credits:

    President and CEO: Edwin R. Bautista
    Executive Vice President, Chief Customer Experience Officer, and Chief Digital Channels Officer: Ana Maria A. Delgado
    First Vice President and Digital Marketing Head: Christine V. Siapno
    Marketing Consultant: Carol Lozano
    Agency
    Chief Executive Officer and Chief Strategy Officer: Lizette Santos
    Chief Creative Officer: Jake Tesoro and Cheech Santos
    Creative Team: Rab Evangelista, Jelena Fajardo, Meloi Cortez
    Strategic Planner: Jam Jimenez and Jolo Inocencio
    Client Services Director: Gian Recalde
    Associate Business Unit Director: Igie Javid
    Account Director: Lios Amarille
    Production
    Producer: Sonny Cruz
    Director: Marius Talampas
    Executive Producer: Lace Lacap
    Line Producer: Mara Bernardo
    Post Producer: Neil Mendoza
    Lead Animator/Post House: Inhouse
    Offline Editor: Alvin Chan
    Online Editor: Neil Mendoza
    Online Artists: Mike Tinoy
    Colorist: Barebones c/o Aurie Anden
    Audio House: Hit Productions
    Music Arranger: Arnold Buena
    Audio Technician: Philip Jarilla

     
     

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