UnionBank has rolled out a new spot showing the beauty and love one can find in online banking. The funny campaign marks the second collaboration between FCB Manila and director Marius Talampas.
Viewers are taken on a heartfelt ride through the stages of a relationship between a man and his life-sized phone open to the UnionBank app. The more the two get to know each other, the more the love blossoms. From drinks to flowers, and even scandalously dropping the towel, it’s an old-fashioned love story.
“We love how this film mimics how our customers feel after using the UB app. It feels good to know that UB Online delivers on its promise and brings so much joy to our customers,” said UnionBank’s First Vice President and Digital Marketing Head, Tin Siapno.
“An idea can really come from anywhere. In the previous campaign, it came from hell. This time around, it came from the heart,” added FCB Manila, Creative Director, Rab Evangelista.
President and CEO: Edwin R. Bautista
Executive Vice President, Chief Customer Experience Officer, and Chief Digital Channels Officer: Ana Maria A. Delgado
First Vice President and Digital Marketing Head: Christine V. Siapno
Marketing Consultant: Carol Lozano
Chief Executive Officer and Chief Strategy Officer: Lizette Santos
Chief Creative Officer: Jake Tesoro and Cheech Santos
Creative Team: Rab Evangelista, Jelena Fajardo, Meloi Cortez
Strategic Planner: Jam Jimenez and Jolo Inocencio
Client Services Director: Gian Recalde
Associate Business Unit Director: Igie Javid
Account Director: Lios Amarille
Producer: Sonny Cruz
Director: Marius Talampas
Executive Producer: Lace Lacap
Line Producer: Mara Bernardo
Post Producer: Neil Mendoza
Lead Animator/Post House: Inhouse
Offline Editor: Alvin Chan
Online Editor: Neil Mendoza
Online Artists: Mike Tinoy
Colorist: Barebones c/o Aurie Anden
Audio House: Hit Productions
Music Arranger: Arnold Buena
Audio Technician: Philip Jarilla