The Top 20 Most Viral Ads of 2015

Remember that cute “Friends Furever” ad back in February of this year that showed all those animals you wouldn’t expect to see together actually being best friends in the world?

After getting 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in it ranks as the most shared ad for 2015 –putting it ahead of Disney’s “Surprise Shoppers” campaign, which took second spot in Unruly’s annual Top 20 Global Video Ads Chart.

Three Adidas commercials made it into the Top 20 – making it the most shared of any brand.


 

In third place is a commercial created by Buzzfeed Video for Purina pet food about one man and his pup (3,021,499 shares), while ads for Budweiser (5th – 2,808,541 shares) and Kleenex (10th – 2,027,213 shares) continue the animal friendship theme. A heavily-disguised Cristiano Ronaldo dribbles his way into fourth place with an ad for his own line of headphones for Monster (2,995,849 shares).

Three Adidas commercials made it into the Top 20 – making it the most shared of any brand for 2015.

The 2015 chart also shows a significant increase in social media shares from the previous year. This year’s top 20 attracted a total of 40,219,853 shares – a 38.50% increase from last year’s top 20, which generated 29,038,725 shares altogether.

Ads for Samsung, DC Shoes, Supercell and Zorba, a Renaissance Studio based in India, also make it into the top 20.


 

1. Android – “Friends Furever

https://www.youtube.com/watch?v=vnVuqfXohxc

2. Disney – “Disney Characters Surprise Shoppers

3. Purina – “Puppy Soulmate

4. Roc by Ronaldo – “Ronaldo in Disguise”

5. Budweiser – Super Bowl Commercial “Lost Dog

https://www.youtube.com/watch?v=xAsjRRMMg_Q&feature=youtu.be

6. Ad Council – “Diversity & Inclusion – Love Has No Labels”

7. Zorba – “Maya”

https://www.youtube.com/watch?v=2UqBbdA1z0w

8. Fanpage.it – “Slap her”: children’s reactions

9. Microsoft – “Robert Downey Jr. Delivers a Real Bionic Arm”

10. Kleenex – “Unlikely Best Friends

Complete List Unruly’s most shared ads of 2015

  1. Android – “Friends Furever” – 6,432,921 shares
  2. Disney – “Disney Characters Surprise Shoppers” – 3,943,997
  3. Purina – “This Man Found His Soulmate In A Puppy And It’s Adorable” – 3,021,499
  4. Roc by Ronaldo / Monster – “Cristiano Ronaldo – People are going to think I’m crazy!” – 2,995,849
  5. Budweiser – Super Bowl Commercial “Lost Dog” – 2,808,541
  6. Ad Council – “Diversity & Inclusion – Love Has No Labels” – 2,743,138
  7. Zorba – “Maya” – 2,634,706
  8. Fanpage.it – “Slap her“: children’s reactions – 2,365,612
  9. Microsoft – “Robert Downey Jr. Delivers a Real Bionic Arm” – 2,119,279
  10. Kleenex – “Unlikely Best Friends” – 2,027,213
  11. Metlife – “My dad’s story“: Dream for My Child” – 1,497,418
  12. Pandora – “The unique connection” – 1,157,824
  13. DC Shoes – “Robbie Maddison’s Pipe Dream” – 1,058,149
  14. Supercell – “Clash of Clans: Revenge” – 1,005,673
  15. Red Nose Day – “Coldplay’s Game of Thrones: The Musical” – 998,762
  16. Adidas: “Create Your Own Game” – 779,019
  17. John Lewis – “#ManontheMoon” – 693,343
  18. Adidas – “Unfollow ft Leo Messi” – 681,645
  19. Sainsbury’s – “Mog’s Christmas Calamity” – 629,720
  20. Adidas: “Yesterday Is Gone” – 625,545

“Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads. On the one hand, warmth and happiness shone through, with brands using fluffy pets and simple storylines to melt our hearts and amplify sharing,” said Says Sarah Wood, co-CEO, at Unruly.

“At the same time, other advertisers aligned themselves with social causes, evoking strong feelings of sadness and inspiration. It’s not that Adland has lost its sense of humour this year; it’s just that it’s found a sense of higher purpose.

“Next year, we expect the advertiser focus to move away from warmth and happiness that were popular in 2015 to those of exhilaration. With its deluge of superhero, war and zombie flicks – from Batman v Superman to Pride and Prejudice and Zombies – being released in 2016, we can expect marketers to follow Hollywood with similar themes. Going into a quadrennial year of Olympics, European Championships and Presidential elections, the competition for consumer attention will be fierce and consumers will be looking for superhero brands to exhilarate and entertain them in 2016.”

APAC Ad Junkie

APAC Ad Junkie

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