The Shout Group Celebrates 15 New Business Wins This Year

With the year a few months from over, the Shout Group has secured 15 new business wins in 2023, which the group says is a two-fold surge over the previous year.

Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three key brands: Pepsi, Wonda, and Tropicana on several key assignments.

Other new clients joining FCB SHOUT’s roster this year feature several high-profile Malaysian brands such as Mr. DIY – the homegrown retail chain and renowned property developer EcoWorld who have assigned the agency several major developments and festive campaigns to handle.


The Shout Group has also bolstered its financial services portfolio with Sun Life Malaysia awarding a key project to FCB SHOUT and AIG Malaysia selecting the group’s boutique creative consultancy, IGNITE for creative work. In addition, the FCB SHOUT has seen former clients Mi Sedaap and GLAD returning to the fold, further underscoring the agency’s reputation as an FMCG marketing powerhouse.

Beyond its home turf, The Shout Group has also been working to strengthen its cross-border capabilities with game maker Hasbro selecting it to develop multiple campaigns for Asia-Pacific, P&G’s Febreze for a key assignment for Malaysia & Singapore, and additional market remits from existing clients McCain and premium baby care brand Offspring.

“We’ve fortified our creative and brand management team, empowering us to redouble our dedication to seizing new business opportunities,” said Syahriza Badron, General Manager of FCB SHOUT,


“This commitment to growth has been the driving force behind our remarkable series of achievements. We’re also strategically geared towards expanding our client portfolio across all industries. Our aim is to enhance our team’s skills by exposing them to various sectors. This approach not only broadens our expertise but also strengthens our ability to thrive across diverse industries.”

Shaun Tay, Co-owner and CEO The Shout Group, added: “Our successes mean that The Shout Group is on track once again to achieve another record year-end finish.

And it’s all thanks to a team that’s been voted time and time again as the best in the business. We’re now laying the foundations for 2024 with key people ready to take on more well-earned responsibilities and our new talents fired-up and ready to go.”

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