Singapore-based digital asset and cryptocurrency exchange, Zipmex has partnered with The Secret Little Agency to grow the brand globally and regionally.
“We want to provide customers all across Asia Pacific, and globally with access to new forms of wealth creation, and we’re excited to have partnered up with a creative agency like TSLA that shares our ambition and drive in reshaping new economies for the future,” said Marcus Lim, CEO & founder at Zipmex.
“It’s about time our ambitious story gets told far and wide.”
TSLA’s design practice will take charge of brand strategy, positioning and design duties, while the agency works to launch the new brand regionally across Southeast Asia and Australia.
In the past 6 months, Zipmex recorded a 50x increase in assets under management and 250x revenue increase.
“The crypto sector is maturing faster than anyone expected it to, fueled in large by pandemic psychology that forced many people to evaluate both their current quality of life & the autonomy they feel over their own fate. And across Asia, the motivations driving the crypto boom seem different from the west, it’s less about overthrowing the banks and more about belonging or participating in a burgeoning economy,” said Sorcha John, Managing Partner, TSLA.
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