The Resort, located on the shoreline of the Arabian Sea in the Madh Marve neighborhood of Mumbai, has unveiled a new logo and invited back guests in an extraordinary three-minute sand art campaign.
The hospitality company, like nearly every other across the globe, was hit significantly by the pandemic and subsequent lockdowns. Today, the hotel is all set to greet patrons with a new logo suited for the new normal. The goal is to highlight a new, safe approach as they reimagine hospitality.
The logo has been unveiled on social media platforms through the moving sand art video illustrating the chaotic, unprecedented year that we’ve all lived through. It’s a three-minute time capsule the drags us out of locked down cities to the palm-fringed beach.
“The new identity of The Resort represents the freshness and enthusiasm with which we have bounced back post lockdown,” said Satyajit Kotwal, General Manager, The Resort. “Through the sand art video, we would like to summarize the feeling of what we have gone through during this period. With all the negativity around, people may feel wary about staying out or dining out. But we wish to give them the confidence that their safety is our number one priority. We are ready with all due measures to welcome them back.”
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