‘The Reluctant Shanty’ Helps Raise Awareness on World Refugee Day

In recognition of World Refugee Day, TikTok star Nathan Evans, who has gained wide popularity singing sea shanties, has partnered with creative agency BMF and production company FINCH for the release of ‘The Reluctant Shanty’  to tell the story of the “reluctant sailor”, refugee survivors.

The public awareness campaign features three Australian refugees and was released across TikTok, PR, and Instagram and aims to raise funds for the UNHCR, through Australia for UNHCR.

According to the Reluctant Shanty website: “Reluctant Shanty is the first sea shanty based on the experiences of refugees, who’ve embarked on dangerous sea crossings in search of safety, and survived to tell their story.

 
 

“A song to remind us that every year countless people around the world are forced to flee their homes because of conflict or persecution and become reluctant sailors.”

“Sea shanties are a 400-year-old genre of music developed by sailors to tell stories of adventure at sea. But today, not all sailors want to go to sea,” said Doug Hamilton, creative director at BMF.

 
 

“The Reluctant Shanty is the first shanty based on the experiences of refugees, who’ve embarked on dangerous journeys by sea, in search of safety and survived to tell their story.”

@nathanevanss

This World Refugee Day, I’ve teamed up with @Australia for UNHCR to launch the TheReluctantShanty. A sea shanty based on the experiences of refugees, who’ve embarked on dangerous journeys by sea to escape persecution and conflict. Please duet it to help raise awareness of these reluctant sailors, and support UNHCR’s work helping displaced people across the globe. #Australiaforunhcr #TheReluctantShanty #ReluctantShanty #nathanevanss

♬ The Reluctant Shanty – Mandela, Rita, and Heifa

“The most important part of this project for me was making sure that the humanity of our three heroes shone through,” said Kyra Bartley, Director at FINCH.

“The elevated visual approach gave us the symbolism and cinematic scope we needed, whilst still maintaining a raw intimacy that cuts right through to your heart.”


Credits

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: Douglas Hamilton

Art Director: Jack Robertson

Copywriter: Robert Boddington

Head of Art & Design: Lincoln Grice

Designer: Alex Kidd & Yoon Park

Chief Strategy Officer: Christina Aventi

Chief Executive Officer: Stephen McArdle

Account Director: Rebekah O’Grady

Head of TV: Jenny Lee-Archer

Agency Producer: Jessica Vella

Production Company: FINCH

Director: Kyra Bartley

Managing Director: Corey Esse

Executive Producer: Loren Bradley

Producer: Nick Simkins & Bryce Lintern

Post Production: Atticus

Editor: Delaney Murphy

Post Producer: Kani Saib

Sound Production: Rumble

Lyricist: Robert Boddington

DOP: James Brown

Photographer: David Collins

Integrated Producer: Simone Plaza

Digital Producer: Samuel Elliott

Web Development Partner: 2DM

Creative Services Director: Clare Yardley

Client: Australia for UNHCR

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