The Purpose Group Vietnam Launches ‘Children of’ Content Creation Studio

Vietnam-based The Purpose Group has launched “Children of”, a studio specializing in the co-creation of content through cooperation with crafters, producers, filmmakers, photographers, production houses, and artists in the art and entertainment industry. 

Children of brings together persons with the same purpose – to create the best craftsmanship for creative, communication and entertainment products of all types.

“We want to create a place where we can gather the talent of the creative industry in Vietnam, who not only have the passion but also the desire to make products of their own perspective and vision,” said Mr. Lê Huy Anh, ECD of The Purpose Group.


“There is a constant evolution in the advertising industry – communication and creative content today require much higher standards as they must be culturally relevant, entertaining, and satisfy commercial value for Clients all within very strict deadlines,” added Nguyen Thanh Giang, CEO of The Purpose Group.

Some of the work from Children Of

We Are the Rising King (Budweiser) Co-Created with 116

The Dream (The Coffee House) Co-Created with View Finder

‘Rapid Eye Movements’ – Co-created with Diva Ha Tran


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