The One Show Announces 2024 finalists Including 246 from APAC

Leading the APAC region is Dentsu Tokyo with 18 finalists, including eight for “My Japan Railway”. Globally, FCB New York leads the world with 50 finalists.

The One Club for Creativity has announced the global finalists for The One Show 2024, including 246 from APAC.

  • Leading the region is Dentsu Tokyo with 18 finalists, including eight for “My Japan Railway” on behalf of JR Group, Japan Railway 150th Anniversary campaign.
  • Leo Burnett India Mumbai has 12 One Show 2024 finalists, including four each for Lay’s India “Lay’s Smart Farm” and IKEA “Skip Ads That Save Time”.
  • Also with 12 is VML Australia Melbourne, all for “FitChix” on behalf of Honest Eggs Co.
  • The Monkeys Sydney has 10 finalists, with six for Sydney Opera House “Play It Safe”.  M&C Saatchi Melbourne has nine finalists, all for Minderoo Foundation “The Plastic Forecast”.
  • Tied with eight One Show 2024 finalists each are Ogilvy India Mumbai (six for Brooke Bond Taj Mahal Tea “Megh Santoor”, Ogilvy Singapore (five for The Coca-Cola Company, Coke Studio “Video Vinyl”), and TBWA\Hakuhodo Tokyo (five for Koushi Chemical Industry Co., Ltd. “Shellmet”).

The One Show 2024 APAC finalists by country and region

      • Australia: 66
      • Japan: 42
      • Singapore: 29
      • India: 28
      • Mainland China: 25
      • Thailand: 19
      • New Zealand: 8
      • South Korea: 8
      • Taiwan-China: 6
      • Hong Kong-SAR: 4
      • Indonesia: 3
      • Malaysia: 3
      • Philippines: 3
      • Kazakhstan: 1

This year’s esteemed global jury selected a total of 1,794 finalists from 50 countries and regions. The complete searchable list of finalists for The One Show 2024 is available here.


Globally, FCB New York leads the world with 50 finalists, including 45 for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.  “Dreamcaster” is also the entry with the most finalist selections.

All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced on May 16 and celebrated at The One Show 2024 awards ceremony on May 17, 2024 at Cipriani Wall Street in New York during Creative Week.

Now in its 15th year, Creative Week (May 13-17, 2024) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.

Creative Week 2024 includes awards ceremonies for the Young Ones Student Awards on May 13, Type Directors Club TDC70 Best of Discipline winners and exhibition on May 14, ADC 103rd Annual Awards on May 15, and exclusive Executive Creative Summit-New York on May 16.


All finalists, sorted by country, can be viewed and downloaded here.


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