The One Show 2021 Announces Call for Entries

    Call for entries supported by “Embrace the Moment” campaign by Wolff Olins

    By Katerin Pantaleon - Nov 11, 2020
    The One Show 2021 Announces Call for Entries

    The One Show 2021, has announced a call for entries. Changes have been made to help agencies and brands who continue to be affected by the global pandemic, including extended deadlines and new categories and disciplines that reflect the way the industry now works. The announcement for the One Club for Creativity’s annual awards show was supported by a campaign from Wolff Olins.

    Entries can be submitted now and will be accepted later this season, with fees increasing after each deadline period. The early entry deadline for the greatest savings is December 31, 2020, with the regular deadline March 12, 2021. The extended deadline is March 19, 2021, and the final deadline March 26, 2021.

    “In a year when for-profit shows like Cannes canceled their awards, The One Club doubled down on its non-profit mission to support the creative community and recognize great work with 2020’s largest global awards program and definitive creative rankings,” said Kevin Swanepoel, CEO. “We’re extremely grateful for this enthusiastic backing from agencies and brands around the world because their participation in The One Show directly funds so many critical programming we produce all year to help the industry.”

    “Embrace the Moment” campaign by Wolff Olins

    Wolff Olins ‘Embrace the Moment’ highlights the challenges the creative industry has seen this year: a persistent pandemic, a global civil rights awakening, contentious political campaigns, and a fundamental re-evaluation of everything that came before.

    But some things remain constant: great work should always be recognized, especially when that work was created in the face of great adversity.

    “The campaign is imagined as a love letter to the creative community,” said Forest Young, chief creative officer, Wolff Olins. “It’s an optimistic time capsule that embraces the resilience and perseverance made tangible by 2020.”

    The agency partnered with Swedish artist Magoz on the campaign.

    New categories and disciplines

    The One Show has added new categories and disciplines for 2021 to address new developments in the industry and the world, including:

    • Innovation & Transformation, a new Innovation category added to each discipline to recognize the ingenuity required to overcome limitations imposed by the Covid-19 pandemic.
    • Virtual Events, with experiential categories in several disciplines expanded to accommodate the variety of events taking place in digital environments.
    • Music & Sound Craft, for the first year being offered as a separate discipline with its own jury.
      Judging will be conducted online, no physical entries will be accepted this year. All entry media must be uploaded into the online entry system.

    The One Show 2021 juries will be announced shortly. Online judging will take place March through May 2021, with finalists announced in mid-May. The One Show 2021 Gold, Silver, and Bronze Pencil winners will be announced on June 9-10, 2021.

    Revenue generated from The One Show entry fees goes back into the industry in the form of programming under the nonprofit organization’s four pillars: Educations, Inclusion & Diversity, Gender Equality, and Professional Development.

    These include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, Global Educators Summits, Creative Leaders Retreats, Mentor & Creative providing mentorships at agencies for nearly 200 young creatives, bi-annual Saturday Career Workshops for high school students and more.


    Client: The One Club for Creativity for The One Show 2021
    Campaign: “Embrace the Moment”
    Agency: Wolff Olins
    Chief Creative Officer: Forest Young
    Motion Lead: Draeger Gillespie
    Program Lead: Nicole Lian Aponte
    Illustration, Sound Design, Animation: Magoz, Malmö, Sweden


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