The NRMA Saves the Day in New Campaign

    Saatchi & Saatchi created the campaign.

    By The Staff - Mar 24, 2021
    The NRMA Saves the Day in New Campaign

    The NRMA has launched a new campaign in collaboration with Saatchi & Saatchi. The company has been providing roadside assistance for 96 years.

    The campaign is simple and to the point, highlighting the benefits of the service. They’ll find you anywhere, even if you don’t know where you are. They’ll fix a flat and get your keys out when you’ve locked them in.

    “The NRMA has an unrivaled history of keeping Aussies moving,” said General Manager of Marketing, Darren Jones. “Members of The NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members.”

    The integrated campaign is currently airing across broadcast television, online video, radio, digital, and on social platforms. Media is being handled by Spark Foundry.

    “Everyone knows that having car problems isn’t fun,” added Saatchi & Saatchi Chief Creative Officer, Mike Spirkovski. “It’s stressful and people just want to get going. This campaign is designed to showcase those situations and importantly reinforce how far The NRMA will go. Every time.”


    Client: The NRMA
    General Manager of Marketing: Darren Jones
    Senior Manager, Acquisition Marketing: Charm Hearne
    Senior Brand and Creative Director: Marie Ferrett
    Acquisition Marketing Manager: Jenna Dacic
    Brand Communications Manager: Angela Tobin

    Creative Agency: Saatchi & Saatchi Australia
    Chief Creative Officer: Mike Spirkovski
    Head of Planning: Graham Sweet
    Creative Director: Sam Chappell
    Senior Art Director: Simon O’Neill
    Senior Copywriter: Anton Posa
    Group Business Director: James Tracy-Inglis
    Senior Business Director: Claire Thompson
    Business Director: Liz Stephens
    Senior Broadcast Producer: Michael Demosthenous
    Integrated Producer: Gary Clarke

    Production House: Scoundrel
    Director: Luke Shannahan
    Executive Producer: Kate Gooden
    Executive Producer: Adrian Shapiro

    Integrated Production House: Louis&Co
    Photographer: Dick Sweeney
    Executive Producer: Louis Molines
    Producer: Penny O’Brien

    Sound Design: Squeak E. Clean Studios

    Post-Production Support: Prodigious Australia
    Executive Producer: Ash Weaver

    Media Agency: Spark Foundry
    Marrion Bell: Client Partner
    Jake Woodley: Associate Director
    Georgie Brady: Senior Planning Executive
    Juha Lauren: Digital Activation Manager

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