Above all else, the report from Talkwalker & Hootsuite noted, “beloved brands know how to take advantage of the last true differentiator in marketing—creativity.”
Talkwalker and Hootsuite have partnered for the release of the Brand Love 2022 report, now in its third year, the study analyzes over 1,500 brands, to see which ones are the most loved, based on three critical scores for assessing brand love – Passion, Trust, and Customer Satisfaction.
The scores were calculated by analyzing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.
Most loved brands in Southeast Asia 2022
- Yves Rocher
- Netease, Inc
- DBS Bank
“This is the third year running Talkwalker has developed the Brand Love report,” said Elena Melnikova, Talkwalker CMO.
“And each year it reveals a clear picture of what’s driving consumer passion at that time. Consumer priorities, values, and behaviors change constantly, and only those brands that are close to their consumers, foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.”
The report also includes tips on how brands can improve their “brand love.”
Focus on sustainability rises
The report adds that in the past year, there was an increased focus on sustainability in the world, particularly on what impact brands are having on a social, economic, or environmental level. As many of the top 50 brands have prioritized sustainability efforts, the report says “we can see that this should not just be a consumer priority, but a critical brand strategy that can help create or kill brand love.”
“As a marketer, if the past year and a half taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at
the core of their plans are the ones who generate the most brand love,” added Maggie Lower, CMO, Hootsuite.
“This year’s Brand Love report features shining examples that we can all learn from of how companies are innovating and connecting with their audience in different ways to build loyalty and affinity.”
The report also covered consumer brand love in India.
Most loved brands in India
- Colorbar Cosmetics
- Bombay Shaving Company
To learn more, you can download the Brand Love 2022 report here.