The Monkeys has appointed Beth O’Brien as Head of Innovation. She will be based in Sydney and joins The Monkeys from her recent role as creative director at Colenso BBDO Aotearoa.
O’Brien joined the ad industry after completing a Masters in Fine Arts. She would go on to win New Zealand’s first D&AD Black Pencil for Pedigree’s K9FM before moving to New York. There, she worked at Droga5 as a senior art director followed by RGA as associate creative director.
She’s spoken on stage at both Australian and New Zealand Semi Permanent Festivals. She also launched Love This – a podcast that interviews creative leaders from around the globe which she co-hosted with Maria Devereux.
“Beth is a truly unique creative talent,” said The Monkeys Chief Creative Officer, Tara Ford. “So, I’m super excited to see just where we can take this.”
A firm believer in using creativity to dismantle systems that don’t serve the planet, the historically marginalized, and young people, O’Brien is driven by a passion for imagining new ways of doing things.
“The great relationship of my life has been to creativity,” said O’Brien. “It’s grounded me in imagination, possibility, and most importantly people. The Monkeys deliver all three. I cannot wait to get started.”