ASB has appointed The Monkeys and Accenture Interactive following a competitive pitch process. The bank has signed on as the agency’s first client in New Zealand.
The Monkeys and Accenture Interactive will partner with existing media and search agency teams to deliver creative, strategy, digital experience and innovation.
“ASB is driven by a passion for its customers and helping them live life one step ahead by providing simple, meaningful ways to help them improve their financial wellbeing, today and tomorrow. The bank champions fresh thinking and we are delighted to help them continue to be innovative and grow,” said Mark Green, The Monkeys co-founder and group CEO and Accenture Interactive ANZ lead.
“We are truly excited to have ASB as our foundation client here in Auckland and we look forward to working with the team to deliver creativity and stand out solutions to help them grow even further.”
The new contract kicks off on September 1st.
“We were very impressed with The Monkeys and Accenture Interactive team through the pitching process and the ideas they put forward and I’m confident the combination of this creativity with the group’s strong digital credentials will help ASB to stay one step ahead,” said ASB brand and marketing practice lead Shane Evans.
“We are committed to continuing to evolve our award-winning marketing automation capability to deliver best in class customer communications. Accenture Interactive is an internationally recognised leader in innovation and the expertise its team brings will help inform the evolution of our marketing, and help us to stay ahead of the curve.”
