Independent Australian agency, The Mint Partners has added a new media buying division. Miranda Bryce, the agency’s GM is leading the effort.
“Due to the complex and evolving media landscape, we recognised the opportunity to expand on our service offering and provide a more holistic view to customers. Miranda has been an integral part of MINT’s management team for the last five years. Her creative agency background and deep understanding of the media market have enabled us to collectively design a new service category,” said Brett Galvin, co-founder and director for The MINT Partners.
Miranda first joined the agency in 2016 as Client Services Director.
“Now more than ever, media campaigns need to be targeted and derived from a multi-platform approach across both paid and earned. Our aim is to work with the clients’ available budget, goals and key performance indicators and recommend the right mix to achieve the optimal result,” said Bryce.
“Achieving the best business results for our clients is MINT’s priority. We are used to monitoring media daily and being nimble enough to jump onto the news cycle, so we take the same approach with paid, continually optimising through sophisticated reporting tools to deliver real business results and extensive insights.”
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