‘The Makers’ Series Takes an International Tour to Trace Modern Japanese Luxury

The first stop is in the Middle East to the atelier of designer Nada Debs, a designer who grew up in an Arab household in Japan and later studied in the United States.
Image via INFINITI

Client

INFINITI

Agency

Publicis

Micotto Studios

Following the release, earlier this year of “The Makers” Series by INFINITI is once again creating a stage for craftsmen who are redefining their traditional craft with new practices with The International Chapter INFINITI which brings the Makers platform to their local markets.

For this iteration, the series is tied to one Maker from each market who “embodies the spirit of Modern Japanese Luxury in their craft and show how Makers all around the world embody this philosophy,” said INFINITI

To explore the evolution of Japanese design beyond its own borders, “The Makers” International Chapter travels from the Middle East to Taiwan, Canada and finally, Mexico. The 4 episodes will be released in a monthly cadence starting from this December.


 

The first stop is in the Middle East to the atelier of designer Nada Debs, a designer who grew up in an Arab household in Japan and later studied in the United States. As an adult, she made a move closer to her roots, landing in Beirut to better understand her Lebanese and Arab identity. For Debs, craft is a feeling that goes beyond geography, language and culture. Discover the universal language of her designs in our very first episode of “The Makers” International Chapter.


 

Credits

Antoine Malin: Manager, INFINITI Global Marketing
Publicis: Global lead agency for INFINITI
Eric Micotto: Videographer, Micotto Studios


The Makers Season 1:

The Makers Season 2:

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