The Luum Awards has launched for 2021 with a multidisciplinary panel of judges made up of leaders and professional communication managers of NGOs and associations; as well as directors and managers of multinational and independent creative agencies, to reward the best creative works that foster social, civic or environmental awareness from the 5 continents.
This team, made up of 80 judges, includes Juan Luis Isaza, VP Strategy and Innovation Latin America (DDB), Laura Durán, Press and Communications Director (Amnesty International), Genna Ingold, Communications Manager (Kofi Annan Foundation), Aimee Nsimire, Communications Officer (ILO / UN International Labour Organization), Sabrina Espeche, Social Media and Content Coordinator (Red Cross), Itziar Badia, Marketing Director (WWF), Eduardo Basque (McCann Health), Juan José Ayerza, CEO (Techo), Santiago Losada, Regional Creative Director (Leo Burnett), Lisseth Sandoval, Caribbean and Central America Environmental Director (Argos); Kathleen Holmlund, Communications Manager (Giving Women), Alfonso Arbós (Wunderman Thompson Finlandia) among others.
With 7 novel proposals, Luum is part of a new generation of festivals:
“Another interesting academic proposal is the launch of a category that rewards the essence of the message,” the Luum Awards said in a release.
“In other words, a festival that will reward those brand stories that, in addition to their commercial intent, seek to raise awareness of issues such as empowerment, equity, family, and other human values needed for a more positive society. Other categories are Human Rights, the Environment, Communication for Public Entities and NGOs, Eco-friendly and social design, causes, society, and health/ well-being.”
You can get more information about The Luum Awards here: www.luumawards.com
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