The Luum Awards 2023 Announces Winners for the Best Ideas for Purposeful Communications

VMLY&R named Network of the Year.

The third edition of the Luum Awards saw nearly one hundred trophies presented to winners at the Hilton Hotel and Conference Centre in Geneva, Switzerland. The annual Luum awards rewards creative communications contributing to efforts to make the world better.

VMLY&R was named Network of the Year with 1 Titanium, 1 Grand Prix, 2 Gold and 6 Silver trophies won by its offices in Spain, New York, and Brazil with “Dogs Without Borders” and Zubi Advertising (USA) with “The Undercover Names”.

In a close second, came McCann with 3 Golds and 6 Silvers earned by its branches in Paris, Japan, Tel Aviv, Spain, Panama, Poland, and Brazil.


 

Dentsu Creative rounds out this list, thanks to the successful participation of its office in Argentina, which won 1 Grand Prix, 3 Golds and 1 Silver.  Other networks with notable participation were Ogilvy, Wunderman Thompson, Edelman, Mindshare, DDB, Havas, Mullen Lowe, Saatchi & Saatchi, Leo Burnett and Cheil.

The Advertiser of the Year was SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), and the standout Independent Agency of the 2023 edition was Manifiesto from Spain, with one Gold and 4 Silver trophies obtained for the case “KICKIN’ RIGHTS CUP.” Other independent agencies with outstanding participation were Valor (Peru), MGC Global Group (Chile), X3M Ideas (Nigeria), Tribeca Media (Peru), Geelmuyden Kiese (Denmark), Shernan Creative Collective (Spain), The Amazing Society (Sweden), Rock and Roll (Bolivia), Artilligence (India), among others.

Image via Luum Awards

Luum Awards Winners for 2023

PLANET

Juries: Sonia Gastaud (EDHEC Business School France), Shilpa Puri (Samsung India), Natalia Borawska (VMLY&R Poland), Joshua Belhumeur (BRINK USA), Barbara Arizaga (Galápagos Conservancy Ecuador), Sandra Alvarez (PHD Media – Omnicom Media Group Portugal), Caritina Knight (Samy Alliance Spain), Paulina Escobar (Bombay Mexico), Michele Gruc (CP+B Brazil).


 

GRAND PRIX

X3M Ideas | Nigeria | The Soot Life Expectancy | The Extra Step Initiative | CCO Steve Babaeko / ECD Mike Miller / CD Anthony Eigbe / DCD Kelechi Uduma / DCD Oladunni / Samuel Oluwagbemi HOA / Abisoye Odewole HOD / Godswill Kalu AD / Sodiq Sheu AD / Temitope Ayeni / Vivian Nwadike 

GOLD

X3M Ideas | Nigeria | The Soot Life Expectancy

Tribeca Media | Peru | Skip Fire

SHORYUKEN PRODUCTION COMPANY LIMITED | Thailand | Gift or Waste?

Shernan Creative Collective | Spain | Almost as Strong as Water

Rock and Roll | Bolivia | Chiquitano Phoenix

Mindshare | Spain | Endesa: Everything counts.

MGC Global Group | Chile | Signs from the Ocean

Geelmuyden Kiese | Denmark | The Reservoir Refill

SILVER

Zubi Advertising | United States | The Undercover Names

X3M Ideas | Nigeria | MASQUERADES

Wunderman Thompson | Mexico | The Global Warming Series | x2

Rock and Roll | Bolivia | Chiquitano Phoenix

Rise | Netherlands | Tap for life

Mindshare | Spain | Endesa: Everything counts

M&CSaatchi | Indonesia | Hari Bersih Indonesia 2023

Geelmuyden Kiese | Denmark | The Reservoir Refill

Don Alfaro | Ecuador | The Yes of Nature

1947 | Bolivia | Testimonials of Nature

Essence of the Message

Judges: Eri Pavlaki (Women Do Business Greece), Cristiano Tonnarelli (Ogilvy Singapore), Shireen nababteh (Cheil Levant Jordan), Davide Buttazzoni (Agencia Sensei Spain), James Mendoza (TBWA\SMP Philippines), Mark Horley (Tonic UK), Candela Gonzalez (World Association of Girl Guides and Girl Scouts Global), Ferju Cuevas (1947 Bolivia), Eduardo Poppe & Rodrigo Revoredo (Valor Perú), Mohamad Baalbaki (The Bold Group KSA), Sue Daun (Interbrand UK)

GRAND PRIX

Wunderman Thompson | Mexico | The Global Warming Series | The North Face | Omar Fabian / Jonathan McVinish / Jesús González / Carlos Ferrario / Carlos Enrique Ramírez / Rodrigo Arteaga

GOLD

Wunderman Thompson | Mexico | The Global Warming Series

MGC Global Group | Chile | Signs from the Ocean | X 2

DEPT | Netherlands | Be Free in Your Own Skin

Dentsu Creative | Argentina | Scrolling Therapy

ARENA by Havas | Peru | The Paths

SILVER

Zubi Advertising | United States | The Undercover Names

WINGS The Agency | Venezuela | The Home Project

Tribeca Media | Peru | Skip Fire

Shernan Creative Collective | Spain | Almost as Strong As Water

Ogilvy | Dominican Republic | EL PESO DEL BULLYING | x 3

Manifiesto | Spain | KICKIN’ RIGHTS CUP

Lemontik | Spain | Recycling doesn’t happen in Spain? | x 2

Joystick, FIFCO | Costa Rica | You have already won.

BUM, Blasi, Urgell, Morales S.L. | Spain | AGGRESSIVE, RIGHT?

AGENCIA GO | Ecuador | Sharksaver

9 Días | Spain | El primer día

9 Días | Spain | Breakdown Prejudices

Designs for a Better World

Judges: Sachiko Nishihashi (Dentsu Tokyo), Chermine Assadian (Wunderman Thompson UK), Samia Montaque (Havas Media Switzerland), Angélica Escrucería (Wunderman Thompson Latam), Henry Ramirez & Camilo Afanador (VMLY&R Commerce | Geometry Colombia), Eduardo Basque (Ogilvy Health NY), Ivan Calle & Roberto Lopez (Zubi Advertising US), Nikki Hughes (Edelman UK), Alan Cruz (Ogilvy Honduras), Sompat Trisadikun (GreyNJ United)

GRAND PRIX

VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)

GOLD

VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS

McCann | Poland | Where to Settle

SILVER

Mindshare | Spain | Endesa: Everything Counts

Dentsu Creative | Argentina | Scrolling Therapy

Institutional Communication

Judges: Kien Eng Tan (dentsu Malaysia), Gavin Simpson (BBDO Guerrero Philippines), Jason Foo (BBD Perfect Storm UK), Ela Gökkan Savcı (Mullenlowe Istanbul, Turkey), Marie Claire Maalouf (Edelman UAE), Miriam Preissinger (Cheil, Germany), Sergio Rio León (Grey Argentina), Denise Rossetto (Broken Heart Love Affair Canada), Noella Choi-Finnamore (FCB/SIX Canada), Juan Cenoz (VCCP Spain)

GOLD

VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS

Mccann Tel Aviv | Israel | Fighting to Remember

SILVER

Zubi Advertising | United States | The Undercover Names

SOCIETY

Judges: Tom Gilmore (Culture ONE World USA), Mitch William (Media Monks UAE), Sergio Franco Tosso (Fahrenheit DDB Peru), Gianna Tachinardi (Leo Burnett Germany), Symonne Torpy (BETC Etoile Rouge France), João Inácio (Dept Agency Netherlands), Patrick Van Haperen (Rise, Netherlands), María Ximena Sefair (UNICEF Colombia), Lauren Jones (Mattel, Inc. USA), Kote Kaid (Wunderman Thompson Chile)

GRAND PRIX

Edelman | United Kingdom | Let Her Grow | Dove | Judy John Global CCO, Tim Green APAC CCO, Andrew Simon Global Creative Director for Unilever, Nutchanun Chiaphanumas Executive Creative Director, Shauna Roe Creative Director, Mary Soroka Creative Director / Chad Ballantyne Regional Client Lead, Laura Spence Client Services

GOLD

Edelman | United Kingdom | Let Her Grow

SILVER

Valor | Peru | The Stain

Tribeca Media | Peru | Skip Fire

The Amazing Society | Sweden | For all women’s rights

Ogilvy | Dominican Republic | EL PESO DEL BULLYING

Geelmuyden Kiese | Denmark | The Reservoir Refill

Causes

Judges: Willem Van den Hoof (Ogilvy Social Lab Brussels), Frank Macera (Taxi VMLY&R, Canada), Rica Eckersley (DDB Canada), Sid Samodio (McCann Worldgroup, Philippines), Giles Watson (DDB, Australia), Mark Whelan (Havas UK), Natxo Diaz (VMLY&R Spain), Katherine Yuen (Ogilvy Dominican Republic), Flor Leibaschoff (BeautifulBeast US), Leandro Zumárraga (Dentsu Argentina & Chile).

GOLD

McCann Paris | France | Optink

SILVER

Zubi Advertising | United States | The Undercover Names

Wunderman Thompson | Mexico | The Global Warming Series

DKT | Mexico | Prudence Only Fans

Manifiesto | Spain | Numbers that matters

Inbrax | Chile | Press Here Now

Edelman | United Kingdom | Fight for What Counts

Human Rights

Judges: Leila Katrib (Incubeta UAE), Michael Davey (The Creative Works Australia), Gabriel Lepesteur (We Are Social Germany), Asheen Naidu (TBWA Singapore), Rebekka Perdereau (UNICEF Belgium), Lis M. Torron (Reclam Spain), Maria Priscila (Mapa360 Brazil), Linette M. Torres (Blend Marketing Solutions Puerto Rico), Carolina Rodriguez (Dilucidar, Singapore)

GOLD

Valor | Peru | The Stain

Manifiesto | Spain | KICKIN’ RIGHTS CUP

SILVER

W/McCann | Brazil | Harassment Advisory

Valor | Peru | The Stain

The Amazing Society | Sweden | For all women’s rights

Publicidad Comercial Mullen Lowe | Guatemala | Always Alive

McCann | Spain | Housing Project

Manifiesto | Spain | KICKIN’ RIGHTS CUP | x2

Lounge Group | Hungary | You’re Not Alone on The Roads | x2

Inbrax | Chile | Press Here Now

Edelman | United Kingdom | Streetcode

Cheil Centrade | Romania | Share Your Power

BUM, Blasi, Urgell, Morales S.L. | Spain | AGGRESSIVE, RIGHT?

Health & Wellness

Judges: Anil Solanki (Detsu Media India), Mahesh Mahalingam (UNAIDS Switzerland), Alessandra Gomes (McCann Health Brazil), Carmen de la Llave (LLYC Europe), Amy Creyer (Mosaic Canada), Mickey Chan (ACNE UK), Quino Oneto Gaona (Di Paola Latina Argentina), Arm Buddhaphol (Rabbit’s Tale Thailand)

GRAND PRIX

Dentsu Creative | Argentina | Scrolling Therapy | Eurofarma

GOLD

Valor | Peru | The Stain

DKT | Mexico | Prudence Only Fans

Dentsu Creative | Argentina | Scrolling Therapy | x 2

Boomerang | Morocco | The Renaissance of Hope

SILVER

X3M Ideas | Nigeria | The Soot Life Expectancy

VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | x2

Portavoz | Spain | #SinVegüenza

DKT | Mexico | Prudence Only Fans

Ogilvy Health NA | United States | Cat Pain IQ

McCann Paris | France | Optink

McCann | Panama | Vaping Poison | x2

Leo Burnett Group | Thailand | Million Spoons

McCann Health | Japan | Time is Love

Don Alfaro | Ecuador | Depression is not a Fantasy

BeautifulBeast | United States | Cancel the World Cup | x2

Artiligence | India | The X-ray Calendar

Artiligence | India | The Good Craving

ARIADNA COMMUNICATION GROUP | Bolivia | Cleaning a Nation’s Conscience​

AGENCIA GO | Ecuador | Sharksaver

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