Australian company Gulf Western Oil has teamed up with The Monkeys to launch the first major campaign for the lubricant company introducing the Lone Rider.
The campaign follows a savvy adventurer who roams the tough Australian landscape atop his trusty vehicle, with nothing but his wits and the world’s most durable engine oil by his side.
His unique and wholly Australian outback ride backs up the premise of the trustworthiness of Gulf Western Oil. In fact, that’s the only thing the Lone Rider knows.
Gulf Western Oil turned to vehicle concept designer Peter Pound and vehicle builder Harry Dakanalis who had previously brought the cars in the Mad Max films to life to bring the campaign to life.
The 60-second film, directed by Scoundrel’s Tim Bullock, runs this week online and on Gulf Western Oil’s social channels.
“Celebrating our brand’s spirit of determination, our latest campaign seeks to inspire Aussie motorists with the Lone Rider’s grounded and observational wisdom,” said Ben Vicary.
Client: Gulf Western Oil
Managing Director: Ben Vicary
General Manager: Nik Alpert
National Sales Manager: Peter McColl
National Design Manager: Christine Gauci
Creative Agency: The Monkeys, part of Accenture Interactive
Group CEO & Co-Founder: Mark Green
Group Chief Creative Officer & Co-Founder: Scott Nowell
Chief Creative Officer: Tara Ford
Managing Director: Matt Michael
Chief Strategy Officer: Fabio Buresti
Executive Creative Director: Vince Lagana
Creative Director: Benn Sutton
Creatives: David Klein, Mike Burdick, Danny Pattison & Barnaby Packham
Senior Planner: Joe Harris
Business Director: Jack Stone
Head of Production: Penny Brown
Senior Integrated Producer: Kat Stephens
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Kate Gooden
DoP: Shelley Farthing-Dawe
Vehicle Concept Artist: Peter Pound
Vehicle Build Supervisor: Harry Dakanalis
Vehicle Construction: Harry Dakanalis & Ben Toyer – Pro Action Stunts
Production Designer: Aaron Crothers
Casting: i4 Casting – Joseph Wijangco
Offline Editor: Adam Wills
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Alex Pattinson
Executive VFX Producer: Alastair Stephen
VFX Producer: Isabelle Howarth
Colorist: Ben Eagleton – BE Colour
Sound Design: Song Zu
Sound Designer: Simon Kane
Sound Executive Producer: Katrina Aquilia
Music Composition: Damian De Boos-Smith – MADBS Composing Palace
Stills Photographer: Klint Collier
Stills Digi/Assist: Diego Lorenzo José
Making of Creatives: Danny Pattison & Max Rapley
Making of Videographer: Timothy Parsons
Making of Editor: Kyle Brandse, The Monkeys