The Lion That Couldn’t Smile – Until he Got Invisible Braces

Smile Cosmetics company Zenyum has launched a festive film about a lion who’s too shy to open his mouth.  Titled ‘The Lion Who Couldn’t Smile’ the quirky film is about Jun Jie, a lion who can’t seem to open wide and seize his ang pows, until he gets help from his friend Julie and her sifu, Dr. Gigi.

Zenyum is pitching that people can ‘Smile More’ with the use of its Invisible Braces and other products for your pearly whites.


“Having recently launched a Smile Gym in Singapore and a Smile Land theme park in Hong Kong, this festive film is a positive start to a year that promises plenty more playful pop-ups, unconventional collabs, and meaningful creative endeavors,” said Eddie Zenyum’s VP Creative.

“We are a young brand in build mode. So we wondered if it was “too soon” for us to go out with a big brand statement like this. But when Eddie first presented the idea the whole company instantly got behind it – we love work that is as entertaining to make as it is to experience” added Bassam Abdel Rahman, Zenyum’s SVP Marketing


The films were created in collaboration with Fishermen Integrated and Mighty Humble Productions.

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